When "Late Show With Stephen Colbert" premieres in September, expect a strong opening and sustained ratings success. I say that with confidence because Colbert and his cohorts have proved masterful practitioners of TV Everywhere. Indeed, a big part of why CBS gave Colbert the much-coveted gig to replace David Letterman is that he came with an enormous social media presence. On Twitter alone, Colbert's @StephenAtHome has a staggering 8.1 million followers.
Through a savvy use of TV, social media, online video - and, of course, satellite radio - Howard Stern has become a cross-generational mainstream powerhouse. His long-time self-coronation as "King of All Media" holds more truth than ever before.
"Broad City" co-creators and stars Ilana Glazer and Abbi Jacobson are TV everywhere. Essential to the comedy's hit status is the duo's savvy sense that screened entertainment has the best chance for success when it's a multiplatform affair.
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