Commentary
Did The UK Just Crack Viewability?
- by Sean Hargrave , Staff Writer, September 4, 2019
Do not adjust your screen. There follows news about the UK and viewability -- and surprisingly enough, it's really rather positive.
For the first time ever, the UK exceeded the 70% viewability mark during the first half of this year. That's a 7.5% improvement over the latter half of 2018 …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
