4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
- by Joe Mandese @mp_joemandese, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry executives on both the supply and demand sides
of the business believe programmatic technology will be the underpinning of data-driven marketing in the future, according to findings of a study released this week by the American Association of
Advertising Agencies (4As).
