4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing

Nearly two-thirds (62.6%) of senior ad industry executives on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the future, according to findings of a study released this week by the American Association of Advertising Agencies (4As).

"The …

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