Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
- by Laurie Sullivan @lauriesullivan, August 14, 2020
Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic.
A report released this week sheds light on personalization and privacy preferences, but that may change -- at least in the United States -- based on a little-known data privacy initiative introduced …
