January 25, 2023
WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
- by Joe Mandese @mp_joemandese, October 6, 2020
"Guarded optimism" is how analysts at the World Federation of Advertisers characterize responses to the federation's fourth tracking study on the impact the COVID-19 pandemic is having on marketing and media spending plans worldwide.
Significantly, the member companies surveyed have greatly normalized their marketing campaign plans, with more than half …
