Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior

Harte Hanks on Tuesday unveiled its inaugural Most Motivating Brands Index, a list of brands ranked according to their ability to influence consumer behavior.

Google rated the highest on a number of drivers, including Creativity and Cultural Relevance. Amazon, the second-highest-rated brand on the Motivating Brands Index, came in as the …

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