Amazon Ads Create Halo Effect On Other Channels: Report
- by Laurie Sullivan @lauriesullivan, November 6, 2020
Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners.
The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple channels to reach consumers during the COVID-19 pandemic.
When companies spend …
