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Commentary
COVID-19 Changed The Advertising Playbook -- Now What?
by Heather Jordan
, Op-Ed Contributor,
February 25, 2021
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement.
My advice: Learn to embrace
uncertainty. After all, the only constant in today's media ecosystem is change.