Commentary
COVID-19 Changed The Advertising Playbook -- Now What?
- by Heather Jordan , Op-Ed Contributor, February 25, 2021
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement.
My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.
The good news is that 2020 offered us …
