Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
- by Joe Mandese @mp_joemandese, April 28, 2021
By one important measure --
the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for network advertising inventory appears to have rebounded.
The data shown here -- a special analysis of actual media buys processed by Standard Media Index for MediaPost …
