Mobile War Heats Up In Print

by Amy Corr @MediaPostOTL, July 24, 2013

T-Mobile is taking aim at AT&T and Verizon with a pair of ads running today in USA Today and The New York Times and tomorrow in The Wall Street Journal. T-Mobile believes consumers are getting shafted by upgrading via AT&T Next or Verizon Edge. The hot pink ads take quotes from The Verge and PCMag.com: “AT&T’s Next phone upgrade plans are a huge ripoff,” for example, and explain that consumers are paying more and saving nada. With T-Mobile JUMP, users can save money and upgrade their phone whenever they want, rather than two years down the road. Publicis/Riney created the campaign.

ad campaign, mobile

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