Valentine's Day Wrap-Up: Mobile Dominated At The Last Minute

Couples chose to stay in and spend less this Valentine’s Day, according to purchasing data released by customer experience specialist Bloomreach.

Flower sales fell by 13% and jewelry by 36%. Instead, buyers opted for lingerie and dining in.  

Mobile was the main source of last-minute sales, showing a 43% increase over last year. In addition, mobile traffic increased by 94% on Feb. 13, compared with that of 2019.

In contrast, desktop showed only a 7% increase in sales and an 8% hike in traffic the night before the romantic day, compared with last year.  


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