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Why Walmart Wants TikTok

Walmart has given only a vague rationale for why it would want TikTok, a video-sharing social media site, but it appears to boil down to its vast audience of young people. “TikTok's e-commerce business is small today but it says it has 100 million users in the U.S. – incredibly, nearly a third of the country,” according to USA Today. “Many are young, the type of shopper increasingly difficult to reach via traditional media and advertising.”

Read the whole story at USA Today »

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