Behind the Scenes with Caroline Danehy
Fair Harbor's Caroline Danehy talks sustainability, pitching Jessica Alba and how ignorance really can be bliss.
MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“When you can combine a passion with a frustration, that's really where the magic happens.” For Caroline Danehy, that passion is the environment, the frustration is what plastics are doing to it and the magic? Fair Harbor, a clothing line of beachwear made by upcycled plastic bottles. The co-founder & chief creative officer launched the company with her brother Jake when she was still in high school, he in college, and it’s been “a hell of a journey ever since.” In this episode of Insider Summit: BTS, Caroline talks with Lisa about pushing past all the naysayers, how youthful naivety can be an asset and her secret desire to boogie down in platforms and sequins. You can watch the video of the entire conversation here.