• Serta Follows Scientist Sheep Deeper Into D2C
    The ongoing rise of D2C mattress brands, including Serta acquisition Tuft & Needle, is behind the shift in the 90-year-old brand's strategies.
  • Behind Fila's Move To Content-Rich Personalization
    As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now."
  • Farfetch Gains On Luxury 'Paradigm Shift' To Ecommerce
    "What we are seeing is the acceleration of the secular trend of online adoption in luxury -- an industry that is still very under-penetrated," says CEO.
  • Freshly CEO: Feeding The I-Hate-To-Cook Consumer
    Freshly CEO Michael Wystrach tells D2C FYI how consumers are changing, and what the merger with Nestle means.
  • Zulily Celebrates Mom, The Mrs. Claus Of Our Lives
    "Especially this year, with all the hats she's wearing, we wanted a campaign that recognizes and appreciates Mom," says Zulily's Megan Marshall.