MAD London Editions for May 2014
MAD London - Tuesday, May 13, 2014
Is Social Media's Bubble Set To Burst?
Birds Eye Feeds Londoners For Instagram Mentions
Sony Shoots For World Cup Second Screeners
Stella Artois Becomes Wimbledon's First Beer Sponsor
Government Boosts Communications Budget By 22%
Magnum Takes Over Central Line Train
Creature Wins Top10.com First TV Brief
MAD London - Monday, May 12, 2014
Could Local Media's Salvation Come Through A Sky+ Box?
Mobile Marketing JV Weve Reports 'Traction' But First-Year Loss of GBP25m for EE, O2, Vodafone
Johnston Press Refinances And Sells Sky AdSmart Airtime
Bearded Drag Queen Eurovision Winner Helps Smash Twitter Record
WPP Aiming To Poach Samsung From Publicis
Asics Reviews Media Buying And Selling Brief
British Advertiser Body Welcomes Collapse Of Publicis, Omnicom Merger
MAD London - Friday, May 9, 2014
Biggest Ad Deal Ever Scuppered By Conflicting Interests For Omnicom, Publicis - And Crucially, Their Clients
Publicis, Omnicom Merger Is Off!
WPP, Dentsu Aegis Jokingly Wish Merger Plans Had Carried On
Billy Elliot Mobile Banners To Leap Onto Show Lovers' Phones
AMV BBDO And PHD Win GBP85m Smart Meter Campaign
Trust In UK Brands Is Up As John Lewis Hits Top Spot
Havas Launches Brand Partnership Division
Applause For Tesco Taking A Digital Risk With New Smartphone
MAD London - Thursday, May 8, 2014
In Mobile Trusted Brands Are In, Spammy Deal Aggregators Are Out. Thank Goodness!
Two In Three Shoppers Want Mobile Offers In-Store
London City Airport Gets A Tech Hub Makeover By Bloomberg
Havas Closes In On Work Club Deal
Goodstuff Drops Posterscope To Take Outdoor In-House
House Of Fraser Set To Appoint New Creative Agency
Sport England Seeks Creative Agency To Get Women Into Sports
HMRC Scours London For New Media Planning Agency
UK Leads Havas Pack Wth Double-Digit Q1 Growth
MAD London - Thursday, May 8, 2014
In Mobile Trusted Brands Are In, Spammy Deal Aggregators Are Out. Thank Goodness!
Two In Three Shoppers Want Mobile Offers In-Store
London City Airport Gets A Tech Hub Makeover By Bloomberg
Havas Closes In On Work Club Deal
Goodstuff Drops Posterscope To Take Outdoor In-House
HMRC Scours London For New Media Planning Agency
Sport England Seeks Creative Agency To Get Women Into Sports
House Of Fraser Set To Appoint New Creative Agency
UK Leads Havas Pack Wth Double-Digit Q1 Growth
MAD London - Wednesday, May 7, 2014
Twitter Stock Shock - Does It Need To Be More Of A Mercenary Facebook?
Twitter Shares Slump To All-Time Low
IAB Announces UK Digital Upfronts
London Marketing Vacancies Up By 21%
Labour Mulls Booze Sports Ban And Junk Food Watershed
Mobile Marketing Association Switches Focus From Tech To Brands
National Express Appoints Isobel To GBP7m Advertising Brief
MAD London - Tuesday, May 6, 2014
iBeacons Need To Work Smart With Mobile Apps And Put Users In Control
Facebook Changes Improve Privacy But Leave Marketers With Less Data, Forrester Says
Twitter Lets Shoppers Add Products To Their #AmazonCart
Waitrose Trials iBeacons
Google Buys Ecommerce Start-Up Rangespan
TalkTalk Renews 'The X Factor' Sponsorship In GBP30m Deal
easyProperty Appoints Starcom To GBP5m Planning And Buying Brief
Marimedia To Float And Launch London Office
MAD London - Friday, May 2, 2014
Lists vs Likes As Facebook And Twitter Square Up On Mobile Advertising
Facebook Launches Mobile Advertising Network
Google+ Hits Gets A Big Negative From Millennials
MediaCom Scoops 100m Euro eBay EMEA Account
Marketers Increasing Twitter Budgets
Viacom Will Increase Investment In Quality Programming At Channel 5
M&C Saatchi Wins Norwegian Air Shuttle Account
Vax And Dirt Devil Put Advertising Account Up For Review
MAD London - Thursday, May 1, 2014
Second-Screener Focus And Mass In-App Reach Drive Pincer Movement For Better Numbers From Twitter
To Twitter And Beyond With New Integrated Mobile Ad Exchange
Microsoft Goes With McCann And Carat After Advertising And Media Review
Channel 5 Set To Be Sold To Viacom For GBP450
AKQA's Wieynk To Become Publicis UK CEO
WPP's Sorrell Pay of GBP30m Last Year Likely To Reignite Shareholder Dissatisfaction
Publicis Groupe And Omnicom Merger Costing Millions
M&C Saatchi Buys Digital Agency LMFM
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