MAD London Editions for January 2018
MAD London - Wednesday, Jan. 17, 2018
BBC Launches New Digital Service BBC Ideas
Nielsen To Measure YouTube Advertising Effectiveness On Mobile
Saatchi & Saatchi Lands Expedia's Global Advertising Account
IPA Bellwether Shows Smallest Rise In Budgets Since 2016
Expedia Consolidates Global Ad Account Into Saatchi & Saatchi
Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
YouTube Tightens Rules On Who Can Earn Ad Money
Diet Coke Relaunch Called Out By 'Marketing Week' Columnist
Cancer Research UK Calls For Wider Junk Food TV Ad Ban
The Privacy Confessional: GDPR Rules On Transparency
Starbucks On Hunt For A Customer Engagement Agency
The Festive Retail Winners And Losers
Did YouTube Just Step Up On Brand Safety -- Finally?
MAD London - Tuesday, Jan. 16, 2018
Consumers Fed Up With Too Many Intrusive Internet Ads
Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
Omnicom Moves Rocket Into Hearts & Science UK
Facebook Is Putting Customers First -- Why Is Social Media Land Disgusted?
Research Shows 44% Have An Email Address Just For Marketing
A New Challenge For Ad Targeting: GDPR Compliance
Havas Now Certified For Brand Safety And Anti-Fraud
Influencer Marketing Firm Obviously Expands With Paris Office
Unilever Picks AnalogFolk For Digital
Branson Reverses Virgin Trains 'Daily Mail' Boycott
Google's IoT Push Tops CES Trends For Netimperative
EU Fake News Group Struggles To Define The Problem
Data Mapping And Policy Automation Can Help With GDPR Compliance
MAD London - Monday, Jan. 15, 2018
Facebook Opens A Legal Pandora's Box
Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
WPP's Sorrell Predicts Sports Rights Will Intensify
Publishers Take On The Digital Duopoly, 2018 Predictions From 'Marketing Week'
How Retailers Can Plan On Making Amazon Redundant
'The Guardian' Goes Tabloid, Site Redesigned Too
The Age Of Consent: What It Means Under The GDPR
Media-Buying Continues To Migrate In-House Thanks To Programmatic, 'Control' Is No. 1 Reason
Diet Coke Rebrand And New Flavours Likely To Be Coming To The UK
Brooklyn Brothers Appoints New London MD
Credit Card Fees Banned, Some Sites Just Raise All Prices Instead
Fancy A Decent Pint? There's An App For That!
Mobile Providers Face Risks Under GDPR
MAD London - Friday, Jan. 12, 2018
Paddington Was Not To Blame For A Poor M&S Christmas
Bracing For Brexit, WPP M&As To Focus On Western Europe
Google Acquires Screen-To-Speaker Tech
Facebook Settles Landmark Case Over Revenge Posts Of Nude Teen
GDPR Startup Scores Pre-Seed Funding Round
Theresa May Vows To Oppose House Of Lords Vote On The Media
Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory Board
Facebook Tweaks Algorithm To Promote Friends Over Businesses
Cadbury's Goes Back To Philanthropic Roots
Facebook Confirmed As Ad Platform -- Did You Not Get The Memo?
MAD London - Thursday, Jan. 11, 2018
Crazy Lords Vote To Tame UK Press Must Be Opposed
YouTube Kills Logan Paul Projects, Bumps Him From 'Preferred' Channel List
Culture Secretary Vows To Overturn Leveson 2 Vote In The Lords
Consumers Warm To Virtual, Augmented Reality: CES Study
Do Asset Graphs Show The Bitcoin Bubble Is About To Burst?
Apple Gets Hit With Extra GBP136m UK Tax Bill
Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds
Losses Rack Up At 'The Sun' And 'The Times'
Facebook Tests New Feature In App
Grant's Picks Pablo As Global Agency
General Mills Calls Creative Review
Is Facebook Stepping Away From Newspaper Dominance?
MAD London - Wednesday, Jan. 10, 2018
Did Facebook Just Admit TV Was Right About Video Ads All Along?
IAB Lab Releases 'OpenDirect' Update, Supports Negotiations
H&M Apologises For Photograph Deemed Racist
Kodak Shares Leap On Cryptocurrency News
Global Users View 5 Hours Of Video Per Day
Apple Slammed For Product Impact On Young, Responds To Criticism
Carrie Gracie To Give Evidence On BBC's Equal Pay Record
YouTube 'Looking At Further Consequences' For Logan Paul In Wake Of Controversial Video
Theo Pathitis Warns Retail Is On A 'Precipice'
Mixed Bag Of Results For Inclusivity And Diversity In Marketing Sector
Dyson Ad Banned For Being Too Alarmist Over Indoor Pollution
'The Daily Mail' Accuses Virgin Of 'Political Censorship'
MAD London - Tuesday, Jan. 9, 2018
Programmatic Transparency To Remain The Top Issue In 2018
WPP Will Encroach On Consultants' Turf With Kantar Consulting
'Press Gazette' Warns BBC Journalists Are Being 'Gagged' Over Equal Pay
The Verdict On GDPR: A Big Yawn
Group M Launches Automated Digital Outdoor Buying With Innocent Drinks
FMCGs Top Marketing Pay League, But Rank Lowest For Fair Pay
Matt Hancock Named DCMS Secretary Of State
Marketing Directors Still Seeing A 12% Gender Pay Gap
Accenture's Strategy Is Not Growth Through Large-Scale M&A Activity
FA Seeks Influencers To Introduce The FA Cup To A New Generation
Retailer Insolvencies Rose 28% In 2016
Watchdog Set To Intervene In BBC Equal Pay Row
Altice USA Stock Soars On Spinoff News
Cyber Attack Hits Firms Connected With Winter Olympics
MAD London - Monday, Jan. 8, 2018
Gambling Marketers Are The Happiest
GroupM Appoints Global Chief Investment Officer
Amazon Looks Beyond Football As It Targets More Live Sports
Group M Boss Named First WPP UK Country Manager
M&C Saatchi Adds New Strategy Chief
Christmas Consumer Spending At Lowest Level In Five Years
Yahoo Mail Says It Has Resolved UK Service Issue
BBC's China Editor Resigns Over Unequal Pay
ABB To Sponsor Formula-E
Amazon Has Festive Retail Blood On Its Hands
MAD London - Friday, Jan. 5, 2018
No Nanny State -- Sugar Tax And 'Latte Levy' Are Marketing Opportunities
Facebook CEO Vows To Rid Social Network Of Bad Info, Actors
'The Times' Claims Two-Year Consumer Credit 'Binge' Is Over
Yahoo Mail Outages Hit UK Consumers: Report
MPs Call For A 'Latte Levy'
Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Amazon 'Exploiting' Google's Weaknesses, Forrester Says
French President Looks To Outlaw 'Fake News' in Social Media
Stephanie Prager To Manage Global Agency Relationships At Twitter
Sir Martin Sorrell Is The Poster Boy For 'Fat Cat Thursday'
New Business Showed Flat Growth In 2017
Junior Marketers Suffer A Real Terms Wage Cut
Customers Fight Off Sugar Tax By Stockpiling Irn-Bru
MAD London - Thursday, Jan. 4, 2018
Social Giants Should Fund Safety Lessons, Or Risk Losing A Generation
Secondary Schools 'Ill Equipped' To Guide Children Using Social Media
Firms Say They're Ready For GDPR -- But They're Not, Study Finds
IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
Apple Reduces Cost Of New Batteries For Slowed-Down IPhones
Zenith Awarded Media Duties For Ride-Hailing Giant DiDi Chuxing
Gala Bingo Appoints Isobel For Relaunch
Dentsu Acquires HelloWorld, Will Boost Merkle's Loyalty, People-Based Marketing
'The Voice' Returns With Giffgaff As Sponsor
Dennis Launches 19 Titles On Readly
Katie Hopkins To Write For Canadian Right-Wing Site
« Previous Entries
Next Entries »