MAD London Editions for April 2018
- MAD London - Monday, April 30, 2018
- Russian Twitter Bots Are Better For Headlines Than Winning Elections
- WPP Reports 2.4% Organic Decline In North America
- Guardian Sums Up The Bids For Sky, Predicts A Comcast Victory
- Sainsbury's And Asda Proposed Merger Would Keep Both Brand Names
- News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
- WPP Reports A Flat Q1 -- UK Up 1.6%, But US Down 2.4%
- Will WPP Hire A Woman As Its Next CEO?
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer Behavior
- Online Grocery Sales Rising, But At A Very Slow Rate
- Sir Martin Sorrell 'Plummeted' To GBP13.9m In His Last Year At WPP
- Fake Five-Star Reviews Being Sold Online
- Asda Hands Its Advertising Business To Abbott Mead Vickers BBDO
- Government To Go On GBP300m Ad Spending Spree
- MAD London - Friday, April 27, 2018
- With Increased Client Spending And More New Business, IPG Posts Strong Q1 Growth
- Mobile Gains And Print Pains
- Publicis Media Scales Social Marketing Capabilities
- Vice Gets Weekly BBC World Service Show
- Amazon: Advertising 'Strong Contributor To Profitability'
- Snap To Launch More Spectacles, Despite $39m Hit
- 4 Ways Publishers Can Fight Back Against The Duopoly
- John Lewis' Christmas Ad Agency Looks To China For Growth
- Aggregate IQ Spent $2m On Facebook Brexit Campaign
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site Visitors
- UK's ICO Considers Legal Action Against Aggregate IQ Over Brexit Data
- Paying The Price Of GDPR
- ITV Picks Uncommon To Redefine Its Brand Strategy
- EU Wants 30% Of Netflix And Prime Content Made In Europe
- Dentsu Aegis Network North CEO Suddenly Departs
- GDPR May Flatten Or Reduce Facebook European User Count
- Can Hulu Rival Netflix?
- MAD London - Thursday, April 26, 2018
- GDPR Will Be The New Y2K Problem -- Scare Stories, Then Nothing Happens
- Havas Is Assisting Authorities After Vincent Bollore Arrest
- Vincent Bollore Charged In Connection With Alleged Corruption Scheme
- Facebook Nabs $12 Billion In Revenues
- Facebook Promises Transparent UK Political Ads For 2019
- Twitter Reports 2 Profitable Quarters, Credits International Activity
- Comcast Offer Sees Sky Drop Its Recommendation For Murdoch's Offer
- IAB Europe And IAB Tech Law Unveil Tech Specs For GDPR Framework
- UK Government Puts GBP300m Into AI
- Marketers Spend 11% More On Search, Fueled By Europe
- Google Unveils New Gmail
- Bus Shelter Uses Cooking Smells To Promote Vegan Cookbook
- 'The Guardian' Halves Its Losses, Predicts Profit This Year
- Why PAMCo Is Good News For Publishers
- Consumers Warned About 'Amazon' Email Scam
- MAD London - Wednesday, April 25, 2018
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
- Apple To Pay EUR13bn Back Taxes To Ireland
- Vincent Bollore Detained By Police Amid Corruption Probe Involving Havas
- Facebook To Share Content Policing Policies
- Instagram Rises, Snapchat Falls In Influencer Marketing
- WhatsApp Lifts Minimum Age To 16
- Global Streaming Revenue Larger Than CD Sales For First Time
- Volkswagen Launches Global Creative Review
- Brands Tie In Advertising With Arrival Of Royal Baby
- Press Freedom Index Puts UK At 40th Spot, US Slips To 45th
- Snap Is Losing Influencers, While Instagram Gains Them
- Spotify Launches Ad-Supported Free Personalised Streaming App
- Russia World Cup -- Challenge Or Opportunity?
- Facebook Bows More Policy Changes
- MAD London - Tuesday, April 24, 2018
- Alphabet's Google Looking Better Based On New Accounting, Metrics
- McDonald's Runs Outdoor Weather Service With Met Office
- Culture Secretary 'Minded' To Investigate Trinity Mirror Purchase of 'The Express'
- Quality Content Fights Back As Social Loses Faith
- Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
- Apple's Shazam Purchase To Be Probed By EU
- IAB Tech Lab Acquires DigiTrust
- WFA Says Brands Should Exceed Rules In GDPR
- Facebook Doubles Up On Taking Down Extremist Content
- Sky Becomes UK's Top Spender On Traditional Ad Channels
- Amazon Working On Home Domestic Robots
- YouTube Took Down 8.3m Videos In Q4 2018
- Facebook Patent Application Reveals Former Plan To Map Personalities
- Facebook Suspends Fake Martin Lewis Ads
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?
- MAD London - Monday, April 23, 2018
- Viewability Hits A Record High -- Should We Be Bothered?
- UK Data Commissioner Requests More Investigative Power Against Data Breaches
- FCB Inferno On Alert As Sport England Reviews Ad Account
- MoneySavingExpert Martin Lewis Sues Facebook Over Fake Ads
- Will Dentsu Aegis Network Head Jerry Buhlmann Be The Next WPP Chief?
- Virgin Holidays Powers Up Its Email, Using Two Vendors
- Go Ahead Given For New Scottish BBC TV Channel
- Facebook May Warn Of Cambridge Analytica Profit Impact
- Breaking The Cycle: 3 Pillars For Progress
- EU Start-Up Fund Snubs Young British Tech Companies
- Pernod Ricard Drives Sales Through Airport Mobile Campaign
- MAD London - Friday, April 20, 2018
- WFA Calls For Stronger Data Governance
- The WFA's New Data Transparency 'Manifesto'
- WPP Memo Denies Breakup And Sell Off Rumours
- Cambridge Analytica Debacle Fuels Influencer Marketing Rocketship
- Amazon Lands US Open Tennis Rights In The UK
- Facebook 'Unfriended' Third-party Data. Good Riddance
- FCA Seeks WPP Assurances On Sorrell
- The Mechanics Of Customer Satisfaction: DMA Study Cites Obstacles And Goals
- Facebook Changes Structure To Avoid GDPR For 1.5bn Non-EU Users
- "The Sun" Titles Are The UK's Most Read Newspapers
- Kenco Review Puts JWT London On Notice
- Research Suggests Below The Fold Ads Are Nine Times More Engaging
- TalkTalk Named The UK's Telecom With Most Customer Complaints
- GDPR Puts EU Ahead On Privacy -- Just Ask Facebook, CA And The WFA
- MAD London - Thursday, April 19, 2018
- Was Wetherspoon Right? Does Social Prove Its Worth Beyond Vanity Metrics?
- Account Wins Boost Publicis Groupe's First-Quarter Growth
- RT Faces Seven Investigations Into Salisbury Attack Coverage
- Ads.txt Adoption Soars, Coverage Still Spotty
- Publicis Upbeat On Organic Growth Of Just 0.3% In Europe
- Google Chrome Now Blocks Autoplay Video By Default
- Snapchat To Launch Shoppable VR Service In The UK
- Readership Figures To Include Digital Users
- Management Shakeup At Saatchi & Saatchi London
- Facebook Enacts Great User Controls
- Sky Revenues up 10% As New Sky Q Box Is Well Received
- High Street Woes See Debenhams Profits Drop 85%
- MAD London - Wednesday, April 18, 2018
- Publicis Media Taps Gerry Boyle To Head EMEA, APAC
- Pret A Manger Barred From Calling Food 'Natural'
- Head Of MullenLowe London Leaves After Just 18 Months
- Can WPP Survive Without Sorrell?
- Omnicom Reports Q1 Growth Of 2.4%
- Facebook Asks EU Citizens To Approve Facial Recognition
- Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard
- Costa Coffee To Recycle 500m Coffee Cups
- BuzzFeed Pulitzer Prize Nomination Shows UK Site Is A 'Major Force'
- New Poll Finds: 60% Are Not Yet Ready For GDPR
- TalkSport Wins England Cricket Rights
- Marketers Fear Measurement Is Killing Creativity
- Is TV Paying The Price For GDPR Compliance?
- MAD London - Tuesday, April 17, 2018
- Publishers Get Just 40% Of Programmatic, Time For A More Direct Approach?
- WPP Shares Take A Hit After Sorrell Departs
- Publicis Media Head Steps Down
- Publicis Groupe's Levy Comments On His Archrival's Departure
- WPP Loses A Billion -- Will It Be Split Up?
- Mobile Advertisers Signal Lack Of Confidence In Third-Party Measurement
- Breaking Up WPP Could Net GBP22bn
- BMO Discontinues Coverage Of Publicis, Upholds 'Market Perform' Rating
- Wetherspoons Pub Chain Quits Social Media
- Third Of Millennials Will Never Own A Home
- AAR Reports Shows New Business Is Down Nearly 40% In Q1 2018
- Vince Cable Considering Naming The Charge Against Sorrell In Parliament
- Diageo Pumps GBP150m In To Whisky Experiences
