Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard

Only 3% of brand marketers believe the Media Rating Council’s current standard for “video viewability” is reasonable, according to findings of a study scheduled to be released April 25 by ViralGains and the CMO Council.

The MRC’s standard, which calls for at least 50% of a video ad to be ...

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