MAD London Editions for August 2018
MAD London - Friday, Aug. 31, 2018
Reports: WPP Officially Set To Name Read CEO
Mark Read Will Be New WPP CEO
Elton John Takes On Rappers For Snickers
London AI Copywriting Startup Secures US Expansion Funds
Coca-Cola Splashes Out GBP3.9bn On Costa Coffee
MediaMonks Unveils New Labs Operation
Donald Trump Might Enjoy London Mayor Bikini Balloon
Twitter Abuse Of MPs Doubled Over Last Two Elections
French Data Authorities Warn Two Location Data Vendors
Email Volume Down -- And So Is Spam -- In Wake Of GDPR
Coca-Cola Must Keep Costa 'Good Guy' Brand Image To Divest From Fizzy Drinks
Ads.txt Is Only The First Step In Combating Ad Fraud
MAD London - Thursday, Aug. 30, 2018
Amazon's Sports Streaming Debut Is Better Than Angry Reviewers Claim
Facebook Rolls Out Watch Worldwide
Amazon Flooded With Complaints Over US Open Streaming
Apple Acquires AR Display Startup
Adam & Eve DDB Parts Ways With Sky
Facebook Watch Launches In The UK
French Data Authorities Warn Two Location Data Vendors
Aston Martin Revs Up Speculation That Its Cars, Scarves Will Go Public
Won't Marry, Won't Retire. Brands' Problem With Gen Z
A More Vulnerable Instagram Rolls Out Security Features
September Sun Could Cost The High Street Dear
IPSO Tells 'Telegraph' To Correct Allardyce 'Corruption' Inaccuracies
MAD London - Wednesday, Aug. 29, 2018
Twitter Bans Another 486 Bad Actors
Nearly Two-Thirds Of UK Advertising In 2018 To Be Digital
Amazon Rated Most Reliable UK Retailer
Leave Us Alone: Privacy Complaints Spike After GDPR
Bloomberg Media Expands Reach into Argentina, Google's Ezoic Continues E.U. Expansion
Lidl Puts TBWA On Alert
Amobee Completes Videology Deal, Ups Demand-Side Options
Amazon Readying Ad-Supported Video Service
Report Finds In-House Agencies More Likely To Service Creative Than Media
How GDPR Affected Global Spam Levels
BuzzFeed News Starts Asking For Voluntary Donations
Birth Control App Ad Banned
Don't Write Off The Holding Companies Just Yet
MAD London - Tuesday, Aug. 28, 2018
Google Introduces 'Ad Strength,' New Metric Measures Relevance
More Young Adults Will Be On Snapchat Than Facebook This Year
Amazon's US Open Tennis Coverage Launches In The UK
Bing's New Spotlight In Search May Force Publishers To Rethink News Content
Three Months On, Consumers Are Not Feeling GDPR Benefit
The Rapid Rise Of In-House Agencies
Havas Wins Combined O2 And Giffgaff Account
Canvas Worldwide Wins Global Breville Media Account
Holding Companies Must Change To Survive
Eddie Mair Goes Up Against PM With LBC Drivetime Show
UK Consumers Not Feeling The GDPR Benefit
MAD London - Friday, Aug. 24, 2018
Did Jeremy Corbyn Just 'Invent' The BBC In His Latest Crazed Media Plans?
Dentsu Aegis Agrees To Acquire Amicus Digital
Google To Enter Programmatic Digital Outdoor
Jeff Bezos Is Told 'The Telegraph' Is Not Up For Sale
Study Shows Ongoing Lag In GDPR Readiness
Jeremy Corbyn Suggests A British Digital Corporation Could Take On Tech Giants
Publicis And Group M Get Media Gold From The IAB
Real News About Fake Email: It's In The Billions Per Day, Study Finds
Does Reach Have The Greatest Reach?
It Turns Out That Advertisers Hate Ads Too
Regulator Investigates Sainsbury's And Asda Merger
Virgin Relaunches Company-Wide Loyalty Scheme
MAD London - Thursday, Aug. 23, 2018
What Part Of Free Google And Facebook Traffic Does Corbyn Not Get?
New York And UK Shops Form Together Group
Alexa, Tell Me How To Make A Curry
Global Marketing Forecast To Hit $1.3 Trillion This Year
Jeremy Corbyn To Call For A 'Windfall Tax' On The Tech Giants
Facebook Removes 652 Pages Targeting Users Worldwide
GDPR Helps Tech Giants, Hurts Small Firms
Sports Streaming Service Signs Up Cristiano Ronaldo
'Bake Off' Returns With A Vegan Week
Football Star Zlatan Closes Clothes Range
Robinsons Cordial To Sponsor 'Saturday Morning With James Martin'
MAD London - Wednesday, Aug. 22, 2018
Facebook Eliminates Thousands Of Ad Targets
Facebook And Twitter Shut Down Rogue Accounts Linked To Iran And Russia
Google's Data Collection Difficult To Ignore, Research Claims
Coca-Cola Launches GBP5m Campaign To Unify Classic And Zero Brands
Accenture Interactive Taps First Nordic CCO; Madwell Adds Two Industry Vets
Is TV Coverage Of Courtroom Trials Inevitable?
Philip Morris On Its Shift To Being An 'Inside Challenger'
Santander Launches Suffragette Cycle Tours
Tui Banned From Referring To October As Summer
Most Firms Don't Know Where Their Data Is: Study
Did The UK Telcos Just Throw In The Towel On Mobile Marketing?
MAD London - Tuesday, Aug. 21, 2018
Compulsory Arbitration Will Restore Faith In The Press
Google Sued Over Location Tracking
India's Uber Rival Launches In The UK
Half Of Shoppers Claim To Have Started Christmas Shopping Already
GDPR Rumblings: Threats Are Proceeding On The Back Burner
ICANN Files Third Appeal In EPAG-GDPR Case
UM's Kasha Cacy Departs For Engine As Global CEO
Fitbit Touts New 'Sleep Score' Tracker, Unveils Inexpensive 'Charge 3'
Netflix's Queen Actor Named Most Powerful Person In UK TV
Press Gazette Comes Out In Support Of Arbitration At IPSO
Four In Ten Think Tech Is An Addiction
Sky To Rethink Its Master Brand Through One Agency
Don't Write Off Demographics Just Yet
MAD London - Monday, Aug. 20, 2018
Facebook Says Users Have No Grounds For Suit Over Cambridge Analytica
EU Considers Making All Terror Content Illegal
Paddy Power Opens A Drive-Through Confession Box Ahead Of Pope's Visit
Is WPP Ripe For A Hostile Takeover?
Amazon Develops DVR, Competes With TiVo
Jeremy Corbyn To Criticise Tech Firms' Influence In UK Media
Microsoft Says: We've Fixed Office 365 Outage Issue
Women's Magazines Struggle In Latest ABC Figures
A Look At The Trend For Brands Going Straight To Consumer
Is Influencer Marketing Actually Working For Anyone?
MAD London - Friday, Aug. 17, 2018
Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?
Facebook Sued Over Audience Metrics
UK Authorities To Investigate Influencers Who Don't Disclose Payments
IPG Study Finds Significant Brand Lift Among OOH 'Power Users'
AdBlock Plus Releases Acceptable Ad Guidelines
Data Breaches Fell In 2018, But Email Address Exposure Grew: Study
James Cordon Dropped By
'The Guardian' Covers Trump's Angry Response To #FreePress Editorials
Brands Are PLENTY Safe -- If You Know Where To Look
Saatchi & Saatchi Wins Betway
ABC Numbers Show 'Metro' Was The Only Paper To Grow In July
TI Media Leads July's Magazine Sales Decline
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