Marketing Daily Editions for May 2007
- Marketing Daily - Thursday, May 31, 2007
- Rentschler To JWT Team Detroit's Co-Presidency
- Introducing New Vehicles, Scion Sticks With The Unconventional
- Six Flags, Masterfoods Team On Concert Series
- Domino's, Starz Entertainment In Co-Promo
- Federated Replaces MacDonald As CMO
- Natives Fight Martha Stewart's Branding Of Katonah
- Have You Heard?
- Chase Backing Mini-Series For Hispanics On Home Ownership
- Study Finds Men Bamboozled By Choices In Supermarkets
- Channel M Puts Hasbro Products In Gyms Geared To Kids
- Coors Leverages Dudes' Fear Of Embarrassment In Keystone Ads
- Marketing Daily - Wednesday, May 30, 2007
- Cattini To Head Pitney Bowes Marketing Services
- Chrysler CMO Abandons Ship As It Navigates Roiling Seas
- Tiffany To Open Boutique In Japan For Men
- Perry Ellis Licenses Name To ACI For Footwear
- BioSpace Launches Campaign To Life Science Professionals
- Study: Pharma Spending Pattern Unrelated to Sales Goals
- General Mills, Nickelodeon To Market Healthy Foods To Kids
- Hallmark Promos Father's Day Cards With Dance Contest
- Chevy Hangin' On To Sponsorship Like A Tick To A Dawg's Ear
- Marketing Daily - Tuesday, May 29, 2007
- Coke Relaunches Vanilla Coke Amid Great Fanfare
- Canadian Campaign Exhorts U.S. Tourists To Personalize Visit
- Roehm Accuses Wal-Mart Brass Of Playing Fast And Loose
- CKE Sues Jack In The Box Over Burger Ads
- Yahoo Launches Trip Recommendations Module
- PromoWorks Ready For Chicago Cubs Sampling
- NPD Finds Outdoor Grilling At All-Time High
- Choice Hotels Offers Guests $50 Gas Card
- Florida Markets Self As Vacation Destination To ... Floridians
- New Michigan Campaign Draws Interest, But Gas Hikes May Hurt
- Hotels Could Leverage Snack Attacks By Lowering Minibar Fees
- Study Finds Holiday Decorating Boosts Consumers' Moods
- New York Station Kicks Off Kids Summer Exercise Program
- 60% Plan To Fly To Vacation Spot; Some Mix Business, Pleasure
- Marketing Daily - Friday, May 25, 2007
- Consumers Confused About Alternative Fuel Source Called E85
- Kraft Sponsoring 'Idol'-Related Jingle Contest
- Jones Soda Scores Touchdown With NFL Team Deal
- No Pantywaists: Kohl's, Victoria's Secret In Battle Of Undies
- GM Truck Ads Aim At Urban African-American Market
- Theater Chain Offering Free Movies To Kids
- DaimlerChrysler's Smart Sponsoring Live Earth Concerts
- Samsung, Sears And Esiason Look For 'Father Of The Year'
- Nestle Sells U.S. Rights To Turtles Brand
- General Mills Places Yoplait In Sponsored TV Show
- Everlast Punches Out Global Marketing Program, Tweaks Logo
- MasterCard, Home Depot Team For $100K Sweepstakes
- Visa Tells Marketers: Turn Your Attention To Echo Boomers
- Marketing Daily - Thursday, May 24, 2007
- Nissan Eyes Hispanic Market With Soccer-Themed Reality Show
- P&G Adds Flavor To Its PUR Water Filtration System
- Ex-Coke Secretary Gets 8 Years In Secret Formula Case
- Cars.com Links With Terra.com To Reach Hispanics
- Arby's Offers Customers Chance At 2008 Ford Fusion
- Target's Quarterly Results: Competitive Difference Is 'Delightful'
- Bank Of America Rolls Out First Nascar Affinity Program
- Consumer Marketers Boosted Online Ads In '06, IAB Says
- Auto, Real Estate Drag On TV Advertising In First Quarter
- Marketing Daily - Wednesday, May 23, 2007
- Nike, Footlocker To Be 'Hub For All Things Basketball'
- Subaru's Corporate Campaign Touts Endorsements, Features
- Rodriguez To Lead Omnicom's The Marketing Arm
- R.J. Reynolds Tobacco Under Fire For Flavored Cigarettes Ads
- Einson Freeman Merges With OgilvyAction
- Avis Launches Wireless Connection Program
- A&P Gets Another Safeway Executive
- P&G To Launch Stronger Detergent In Smaller Packages
- Unilever Finds Skin Takes On Deep Meaning Among Black Women
- Packaged Facts: Marketers Missing the Boat on Mature Singles
- Advair Not Likely To Be Displaced With Launch Of New Product
- First Major Push By Bosch Highlights Quiet, Environment
- Long-Term Hispanic Trend: Spanish Less Important in Future?
- Marketing Daily - Tuesday, May 22, 2007
- Ford, Funkmaster Flex Pair For Promo, Sweepstakes
- AT&T Prepares For iPhone Launch, Furthers Rebranding Efforts
- True Religion Looks For Handbag Converts
- Cold Stone Creamery Out With First Integrated Campaign
- Lowe's Stumbles On Weaker Housing Market
- FTC Urged To Crack Down On Coke/Nestle's Enviga Ads
- Coke FoodService Teams With Juan Valdez
- NutraSweet Gets 'Swirl' Back, Plans Relaunch With Domino
- Publix Effort Targets Harried Family Cooks
- Canon Focuses On Off-Court Sharapova In Third Leg Of Campaign
- KFC Puts Twist on Consumer-Generated Content In New Spot
- Successful IdeaStorm In Place, Dell Expands To Retail
- Marketing Daily - Monday, May 21, 2007
- Saturn Asks Consumers To 'Rethink American' In New Campaign
- Survey Weighs Trade-Offs For More Mileage
- TNS Survey: Consumers Blame Oil Companies For Gas Hikes
- Oshkosh Truck Taps Stawski For VP/Marcom
- Everlast, U.S. Amateur Boxing Sign Two-Year Deal
- Calif. Board Promotes Bumper Crop Of Bing Cherries
- Wendy's, P&G Couple To Offer Folgers Coffee For Breakfast
- Verizon Creates 'New' Brand With Advertising, Media Regrouping
- Circuit City Poll: 71% Say GPS Can Save Time, Lower Fuel Costs
- Toshiba, Studios Partner For Major In-Theater, Retail HD DVD Promo
- General Motors Launches Star-Studded Campaign For OnStar
- Marketing Daily - Friday, May 18, 2007
- Coors Promotes Cold Activation Bottle
- General Motors' Jackson, Cited For West Coast Gains, Is Leaving
- Cars.com Signs Deals With Online Programs
- Starbucks To Host Global Event Around McCartney Album
- Madison Square Garden, WaMu Ink Theater Deal
- Dead Men Don't Drink Beer ... But Noir Buffs Apparently Do
- Motorola Rolling Out New Automotive Connectivity Products
- AmEx Invites Card Members To Help Change The World
- Penney's Reports Profits Up On Private-Label Clothing
- Customers Call The Shots In Rules Of Mobile Marketing
- FTC Is Urged To Investigate Digital Food Marketing To Kids
- Nordstrom Thrives On Feeding The Fashionistas
- Marketing Daily - Thursday, May 17, 2007
- Burger King Faces Lawsuit Over Trans Fats
- Consultancy: Gas Price Hikes Eroding Consumer Loyalty For Trucks, SUVs
- Correction
- Nielsen Co. Launching Hispanic Consumer Panel
- Natrol Taps Kurjanowicz As VP/Marketing
- InBev Gets Stake in India Beverage Group
- Hyatt, ê Shave Ink Deal For Spas
- Rodale Survey Finds More Consumers Comparing Drugs Online
- Digest This: Marketers Are Jumping On The Probiotics Bandwagon
- Honda Launches Civic Tour With Fave MySpace Band Fall Out Boy
- Federated Rethinks Its Marketing Strategy For Macy's
- Baby Boomers More Loyal To Service Providers Than To Products
