Marketing Daily Editions for June 2009
Marketing Daily - Tuesday, June 16, 2009
LG Electronics To Name 'Texting Champ'
Dunkin' Execs Serve Customers, Mark 15,000th Store
Stella Artois Backs Film Institute
Wheaties Honors Lakers
Macy's Expands In California
Customer Loyalty: How To Earn It
Safeway Launches 'Buy Local' Initiative
ANA's Dan Jaffe On Dangers Of The Tobacco Bill
Survival Star Joins Dos Equis 'Academy'
Report: GM Can Rebound With Right Products
Beneficial Bank Dangles Personal Manager
Marketing Daily - Monday, June 15, 2009
Lowe's And Skil Put Dad In The Birdhouse
Global Air Travel May Be Stabilizing, Says OAG
Health Insurers Increase Direct Mail Marketing
Sears Looks For Air Band
Dear CEO 2.Oh
Ford Backs July 4 Essence Music Festival
Attune Launches New Probiotic Bar Varieties
Call For Entries: Product Of The Year USA
Famous Dave's Seeks Its Biggest Fan
Sharpie Out To Prove It's More Than A School Supply
Avon To Debut Reese Witherspoon Fragrance
Patrón Launches 'Mixability' Campaign
Lexus Pairs With Bravo's 'Top Chef Masters'
Sprint Drags Palm Pre Across MSN, YouTube, Facebook
Marketing Daily - Friday, June 12, 2009
Branding Meets Customer Service
AT&T To Webcast Bonaroo Performances
Mixed Reaction To Tobacco Regulation Vote
Holyfield Puts Leverage Agency In His Corner
Venom Energy Uses 14 Sports Stars Regionally
Funkmaster Flex Tricks Out Truck For Ford, Microsoft
AAMCO Leverages Uncertainty In Largest Campaign
Sharp Hones Web Portal For Baseball Fans
Walmart, Gap, Barnes & Noble Tops In Corporate Image
HSBC Bank Preps Plans For Wimbledon
American Airlines Campaign Targets Latinos
Del Monte Continues Strong Performance
Marketing Daily - Thursday, June 11, 2009
Coke Zero Puts Fans in NASCAR Seats
Toshiba Taps Waggener Edstrom
Gap To Remodel Old Navy; Partners With McCartney
Protect Your Brand
BlackBuried At Work?
P.F. Chang's Fan On Seven-City Tour
Microsoft IE8 Launch Is Quiet, Philanthropic
Home Depot Raises Forecasts; Shifts Marketing Strategy
Sears, AOL Launch 'Good News Now' Channel
BofA, Yahoo To Target Small Biz Owners
Income Not Linked To Alcohol Brand Loyalty
Facebook To Offer Vanity URLs
Unilever Debuts Web-Based Film Parodies II
Marketing Daily - Wednesday, June 10, 2009
LGE MobileComm, BART Team On Recycling
You Have 1.5 Seconds To Live
Hitwise: Starwood, MGM Mirage, Disney Site Traffic Fall
Chase Launches New Rewards Program
Tecate Pulls On The Gloves For Mayweather-Marquez
Harley Taps Engineer For African-American Outreach
KFC, MySpace Partner In 'Ultimate Fan' Contest
Neiman Marcus Shortens Store Hours
FTC Slaps Kmart With 'Fake Green' Charges
Sears Offers 'Man-A-Cures' For Father's Day
Consumers Are Confused About Functional Food
Brands Sponsor State Park Guides, Eco-Programs
Marketing Daily - Tuesday, June 9, 2009
Talbots Unloads J. Jill Unit
Apple To Intro IPhone 3G Successor
Compuware Hits The Ice
Luxury Looks To Packaged Goods
AAF Elects Board Leadership
Got Brand Equity?
Mountain Dew Extends Reach To Gamers
Red Roof Taps Country Newcomer As Ambassador
Poor Economy Heightens Brand Equity
CSPI 'Awards' Calorie-Packed Restaurant Fare
Southwest's 'Sr. Destino' Offers Assistance
Nielsen: U.S. Ad Spending Plummets $3.8 Billion
Marketing Daily - Monday, June 8, 2009
Mary Kay, Lifetime Partner For 'Army Wives'
Farmers Insurance Group Signs With L.A. Sparks
Quiznos Toasty Torpedo Promo Stresses Portability
Gentleman Jack Sponsors Father's Day Sweeps
FTC Changes And Social Media
Sony Ericsson Tennis Tour Goes Digital
Agency Sells Self Via Marketing Director's Eyes
Department Stores' Downfall: A Branding Crisis
AutoTrader Adds ESPN/ABC, Doubling Exposure
Marketing Daily - Friday, June 5, 2009
Verizon To Offer BlackBerry Pearl Flip
Bank Of America Ends Olympics Partnership
Hyatt Partners With 'National Geographic Kids'
Walmart To Launch Miley Cyrus & Max Azria Line
Ford Uses Movie To Promote Raptor Truck
Teens Notice Mall Ads
Old Spice Holds Summer Consumer Promo
TV Star Debuts IPhone App For Restaurant, Retail Deals
Valvoline Offers Engine Guarantees
Well, Now What?
New USAA Campaign Plays Up Strength, Stability
Corona Extra Revives Ads from the '90s
Stores' Sales Worsened In May
Cold Stone Creamery Intros Non-Melting Ice Cream
People Prefer Offline Recommendations, Study Finds
Marketing Daily - Thursday, June 4, 2009
Mott's Goes Pink For Breast Cancer Foundation
AutoTrader: American Muscle Cars Still Appeal
Dunkin' Offers Vanilla Bean Coolatta, Sweeps Promos
CPGs Outperformed Rest Of Market In '08
Chrysler Offers New Spiff
7-Eleven To Intro Iced-Coffee Market In Big Way
Tiny U.S. Market Expected To Remain For Hummer
Fazoli's Carves Niche With New Ad Campaign
What Qual Does That Quant Can't
Limited-Assortment Stores Gain Street Cred
Turkey Takes Times Square By Storm
Grupo Posadas Selects Neolane For Loyalty Programs
Bing Has Good Bones
Burger King Wins Effie Grand Prize For 'Freakout'
Marketing Daily - Wednesday, June 3, 2009
Father's Day Spending Expected To Slip
Perkins Takes Reins For Molson In Canada
Sony Expands PlayStation Network
Biggest Loser Expands Into Exercise Accessories
McCafe Promotion: McD's Paying Drivers' Tolls
Ford Posts One Heckuva May In Sales
Southwest Campaign: 'Grab Your Bag. It's On'
7 Myths Of Metrics
Consumers Are Loving On Dollar Stores
Marketers Need To Highlight Innovative Benefits
Farmers Uses 'Tried-And-True' Approach
Pokémon, Burger King Partner On Game Card Promo
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