Marketing Daily Editions for February 2011
Marketing Daily - Monday, Feb. 14, 2011
Ford To Finish Fiesta Program At Whiskey A Go Go
'Spider-Man': It's Not So Easy To Turn Off The Lights
Don't Lose Control Of Your Brand
The Best Way To Crash The Super Bowl
Dance-Off Wins Fans For Upstart Chip Brand
Q&A: Time To Crank Up Online Psychographics
Sponsors Activate Around NBA All-Stars Game
Rite Aid, Borders, Chase Top Rewards Programs
2011 Auto Racing Sponsors Head Up The Asphalt
La Quinta, 'Budget Travel' Offer Mobile App
Chevy: Nielsen Says Camaro Ad Most-Watched Ever
V-Day Is Not All Chocolate And Roses For Gen Y
Marketing Daily - Friday, Feb. 11, 2011
Coke Continues CSD Rebound, But Diet News Stings
Veggies Are Finally Where It's @
Super Bowl XLV Ads: Same Ol', Same Ol'
The Chameleon Qualities Of Social Influence
Q&A II: GM's Ewanick, Perry On A Bigger Pond
PepsiCo's Bough On Brazil's Social Media
4H PSA Spotlight Contributions By Young People
Brand Keys: Southwest, Delta Are Top Airlines
Lowe's TV Ads Promote Tax Refund Card
Banfield Pet Hospital Barks Up A New Tree
Delta Is Official Airline Of Staples Center, L.A. Kings
AirTran Airways Partners With Hertz
Ad Industry Adopts Ad-ID Standard
Sam's Club Offers Free Roses With Diamonds
For Fall, Expect Phlox, Bamboo And Coffee
Marketing Daily - Thursday, Feb. 10, 2011
LDL-Lowering Snack Brand Raises Its Profile
Service To Write Home About
Inside Brands from GfK MRIWhat do Pepsi Drinkers Have in Common?
Chevy Camaro To Be Pace Car Of Indy 500
Bowl Ad Music: Largely Wasted Opportunity
Auto Ads, Stop Pretending Driving Is Fun
HP Campaign Spotlights The Computer User
Sealy: A Good Mattress Is About More Than Z-z-z's
Local Hooks, Positioning Spark Ace Hardware Loyalty
AT&T Dials Up Unlimited Mobile Calling
TaylorMade Turns N.Y.'s Lexington Avenue White
Macy's Holiday Fundraisers Break Record
Eight O'Clock Offers Social Media V-Day Cards
Finlandia Intros Facebook Mixology School
Marketing Daily - Wednesday, Feb. 9, 2011
Q&A: GM's Ewanick, Perry Dish On Global Strategy
Our Hotlink Malfunction
Have Apps Killed Brand Loyalty?
AT&T's 'Don't Text And Drive' Video Pulls No Punches
The In-Depth Research Behind Pepsi Refresh 2011
PR In The Age Of Plagiarism
Expanded Samsung Programs Boost Customer Loyalty
Aflac Duck Gets A Designer Makeover
Taco Tweets Fuel Texas C-Store's Advertising
Foot Locker, T-Mobile Get Behind NBA All-Star Game
Lincoln MKX Gets Spotlight At 'Essence' Grammy Event
T-Mobile Offers Free Valentine's Day Phones
Volkswagen, Journal Office Network Partner
Marketing Daily - Tuesday, Feb. 8, 2011
PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
Hey, Facebook, It's Time For The LOVE Button
A Retail Culture That's Outside The Box
Inside Brands from GfK MRI What do Amazon.com Shoppers Have in Common?
Hyundai On Top For Second Year In Loyalty Index
Mobile Alone Is Not A Marketing Strategy
Schick Razors Promotion Plays It Smooth
Tepid Recovery Requires Small Formats, Big Thinking
Risky Plays Scored Big During Super Bowl
Phila. Energy Co. Effort Targets A/C, Furnaces
Jack Daly, McD's Global PR Chief, Dies
JetBlue Offers Four Slots For Boston Marathon
Sun Life Financial Signs Golfer Hunter Mahan
Infiniti Lets Its Customers Do The Talking
JCPenney Expands In-Store Digital Units
General Motors Launches Certified Service
Delta Air Lines Serves Up Seattle's Best Coffee
Marketing Daily - Monday, Feb. 7, 2011
Brand Keys: Loyalty Now Hinges On 'Delight'
Super Bowl Ads: Let's Review
This Just In: Brand Keys CLEI 2011
Alcohol And Sports Should Not Mix
Bowl Buzz: VW's Pipsqueak Dark Lord Steals Show
Herradura Looks To Leverage Its Premium Tequila
Virgin Mobile Looks To Lady Gaga For 'Likes'
Newman's Own Partners With VolunteerMatch
Study: Gens X, Y Rely On Research, Less On Loyalty
Thomson Sport Gets Behind NBA Games - London
NBA Gets Simply Marvel-ous
Royal Caribbean Goes To Bowl With February Pitch
Honda CR-V Ad Takes On Changing Weather
Marketing Daily - Friday, Feb. 4, 2011
Kraft Snacks Warm Fans Up For The Big Game
Another Killer On The Loose?
Things Will Change Faster Than You Think, But You'll Be Thinking Faster
Countdown To The Super Bowl
Study: For Retail, Social Media Doesn't Work
Gentlemen Start Engines For Record Super Bowl
Retailers Bounce Back In Brand New Year
Verizon Sponsors Super Bowl Parties
NHL Campaign Promos Tim Hortons Heritage Classic
AT&T Reaches Out To Business Community
P&G Wants To Show St. Louis, Philly Its Plaque
Virgin Mobile Launches Facebook Portal
SonoSite To Present NBA D-League All-Star Game
Nestle, General Mills Open Cereal Innovation Center
Starwood Hotels, Live Nation Expand Relationship
Marketing Daily - Thursday, Feb. 3, 2011
Nissan's Donut Guy Does Cartoon Work For Juke
The Geek Shall Inherit The Earth
Countdown To The Super Bowl
Six Marketing Lessons From Egypt
Hard Rock Names Brian Klein Marketing Head
What's Up With DiGiorno's Pseudo-Secret Launches?
Wells Fargo Launches Retirement Site For Women
Study: Women Show Strong Personal Renewal Bent
NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Struggling Gap Names New CMO; Taps Ogilvy
Super Bowl Ads: Don't Forget To Vote!
Walgreens Pledges $100 Million In Health Testing
Yumnuts Offers Giveaway For Valentine's Day
New Ad Council PSA Addresses Oil Spill Distress
Sealy Says Beds Aren't Just For Sleeping
Minute Maid Pulpy Hits $1 Billion In Sales
Lucid Absinthe Touted On L.A.-area Billboards
Marketing Daily - Wednesday, Feb. 2, 2011
From Managing Metrics To Managing Performance
The Curse Of Technological Inertia
Nissan Says Quest Is A Minivan, NTTAWWT
Countdown To The Super Bowl
Android Reigns As Microsoft Plays Catch-up
Van Heusen: All Super Bowl But The Game Itself
Mattel, General Mills Fuel Hot Wheels Fantasy
NPD: Toy Sales Gained 3% In Fourth Quarter
HomeAway.com Reveals Super Bowl Ad
Ram Puts Country Music Band Battle On Facebook
Orkin App Lets Consumers In On Action
Piaggio Bows Helmet Promo, Facebook Contest
BBVA to Sponsor Celeb Hoops
'SI' Swimsuit Models Revealed Early For First Time
Stonyfield Touts Oikos Via Health Club Media Network
Rent-A-Center Sponsors Pre-Super Bowl Show
Best Buy Continues Super Bowl Push On Big Screens
Marketing Daily - Tuesday, Feb. 1, 2011
Chevrolet Goes For Goal With Super Bowl Buy
Map Mobile To Your Marketing Strategy
How Would You Influence People To 'Eat Less'?
Countdown To The Super Bowl
Nielsen: People Optimistic, Still Redefining Value
Kellogg Crunchy Nut: Taste As #1 Message
ANA, MMA: 88% Plan To Use Mobile This Year
Banks That Cultivate Authenticity 'Will Dominate'
Philadelphia Expands Tourism Campaign
Porsche Does Grassroots, Social Media Program
Taxing Season: Jackson Hewitt Sues H&R Block
Saab Relaunches Brand In U.S. Via 'Story Of'
Slow-up In January Auto Sales?
Kleenex Dangles Disney In Hispanic Kids Effort
GM Launches Syndicated Male-Lifestyle TV Show
Chrysler Launches Certified Pre-Owned Online Game
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