Burgers. Shakes. Apple pie. For almost two decades, Johnny Rockets restaurants have served up slices of Americana. Now the restaurant with tabletop jukeboxes has introduced a campaign complete with an online music site, music map, and custom iMixes.

Ever longed to share your secrets with the world? Wish you could shout from the rooftops about your cheating ex? Welcome to the world of consumer-generated media, where you can be part of the show and hawk products simultaneously.

With both feet, and a lot of their primetime programming, the major broadcast networks have finally - if a bit nervously - stepped into the business of offering free, on-demand, ad-supported programming on the Web. And now the real work begins.

During the summer of 2005, media buyers committed tens of billions of dollars to advertise on broadcast and cable TV programming for the TV season that would begin that fall.

It's a fast-paced media economy where attention deficit disorder is the norm and consumers only access what they want.

A major analog medium has finally succumbed, but it's probably not one of the ones you're thinking of. No, it's not the death of print, which the digerati have been proclaiming so fervently for so long. Magazines, newspapers, and books surely are being challenged by the migration to digital platforms, but they're still alive and printing. So what's the first genuine casualty of the digital deathwatch?