• The New School
    Elton Hills Elementary School teacher Phil Rynearson never had to tell his fourth- and fifth-grade students to quiet down and take their seats. After all, they didn't have that option.
  • Game-vertising Gone Wild
    While high-profile in-game ad networks Double Fusion and Massive build scale to get onto the next generation of consoles, the oldest name in the space, WildTangent, has quietly developed a huge game-vertising network.
  • Doing It for Themselves
    It seems that a network can live on video-on-demand alone.
  • The Mommy Track
    For years, the notion that young males and only young males play video games has been hammered into our heads - so deeply, in fact, that other demographics tend to be completely excluded from conversations about gaming.
  • User-Generated Content Gets Tamed
    Why should kids with cell phone cameras be the only ones who get to have fun?
  • Dangerous Waters
    Talk about risk-taking: companies that have traditionally sponsored events bolstering their own images of stability and security have gotten behind an event so dangerous that participants can die: the Volvo Ocean Race.
  • NASCAR Jumping for Jack
    NASCAR races offer fast cars, superstar drivers, enthusiastic fans, and miles and miles of advertising, all competing for attention. Yet creative marketers can still find ways to make their brands stand out from the rest.
  • Tube Tunes
    Thanks to a slew of distribution deals, a digital TV music network named Tube Music is changing the way consumers rock in more than 70 of the top 100 national markets.
  • Rev'd Up Revenue
    The Internet has made it possible for anyone to distribute video these days, but whether the creators see any resulting revenue is another story.
  • Ticket Masters
    Valet and machine-issued parking tickets, hotel keycards, luggage id tags, airline tickets ? these are all items that require your constant attention. And that's exactly what the Dallas-based advertising firm AdverTickets banks on.
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