The injectable wrinkle treatment Botox, marketed by Allergan, has been advertised like mad in print, on TV, and online. So Allergan's new marketing tactic can almost be viewed as a soft sell. Data by the Aesthetic Surgery Education & Research Foundation found that moms ages 40 to 45 were the biggest Botox consumers, so Allergan partnered with Vicki Iovine, author of the Girlfriends Guide series of books, to create The Girlfriends' Guide to Staying a Hot Mama. The Guide talks up simple skincare tips like using sunscreen and drinking water, as well as touting Botox. The …

Got a good cause? Need donations? Stop talking and start marketing. Katya Andresen, vice president of marketing for Network for Good, an e-philanthropy site, says nonprofits need to think less like evangelizing missionaries and more like marketers. "Stopping and listening to your audience and developing a benefit exchange, what's in it for them  that's a principle that holds wherever you are," says Andresen, who has promoted causes on three continents. She put her years of experience into a book published last spring, Robin Hood Marketing: Stealing Corporate Savvy To Sell Just Causes. …

There's nothing like a celebrity to draw attention to a cause. Credit Katie Couric for the increase in colon cancer screenings and Michael J. Fox for raising awareness about Parkinson's disease. Similarly, Urban Brands' Ashley Stewart stores recently tapped singer Gladys Knight to extend her involvement with the women's plus-size clothing chain, after first working with it earlier this year. The 200-plus store chain, largely located in urban neighborhoods, has been active on the local level. Individual stores have gotten access to annual charity budgets to spend in their communities, says spokesman Mark Gunn. A new unit, The …

When mtvU and Monster filmed a day in the life of DeutschMedia planner Sarah Rankin, I had to wonder: Exactly what were they promoting  the agency, the cable network, or the jobs site? The answer: all of the above. DeutschMedia created "The Opening," a show airing on mtvU and sponsored by MonsterTrak, an online jobs list for recent college graduates. (DeutschMedia also handles Monster's media planning account, though Rankin herself doesn't work on it.) Rankin began her career at DeutschMedia as an assistant media planner and landed a promotion to the position …

What happens when two television networks with different audiences merge into one? The challenge in creating a brand identity for The CW network, which launches this month in place of UPN and The WB, lay in pulling together such diverse shows as "Girlfriends," "Smallville," and "Friday Night Smackdown!" "What we started to tap into was actually embracing the diversity," says Dan Pappalardo, executive creative director and partner, Troika Design Group. The group won the account after "an intensive pitch" in which it competed against several top broadcast design companies. Troika came up with the positioning: …

Late last year, Philips Norelco conducted its first cross-media marketing mix study, an approximately $400,000 endeavor to gauge the effectiveness of various marketing channels  online, TV, radio, print, and outdoor. The investment is already paying dividends. The shaving giant tweaked the fourth quarter campaign as the study results poured in, and contends that the fine-tuning played a big role in that quarter's 8-percent point jump in market share, compared to the same period in 2004. "We now have a much keener perspective on how to spend our money more effectively," says John Carter, business intelligence manager …

Ayyyy, the fonz would be proud  jukeboxes are back. But forget about scratchy records and quarters. The jukeboxes of today are high-tech machines, like the ones operated by San Francisco-based Ecast. As the only broadband-enabled media network of on-premise, touch-screen digital jukeboxes in the U.S., the company began offering advertising opportunities last year. Ecast-powered jukeboxes are currently in 7,500 bars and restaurants across the country, hitting 42 million targeted consumers each month. Explains Ecast Advertising brand manager Micah Berek: "Patrons can touch the ads, which launch client mini-sites with a deeper branding message."

Janice Dickinson, the outspoken, self-proclaimed first-ever supermodel, has landed her own Oxygen Network reality TV show chronicling the launch of her own agency. To spread the word about the new venture, Oxygen's ad agency, Toy, created a campaign using Dickinson's snappy voice and a faux modeling agency.

Back in the day, it was customary for new brides to invest in fine china. These days, with Condé Nast's Bridal Group finding 48 percent of them nixing Noritake and the like upon registering, it appears that designer dishes have become passé. Still, today's bride is quite domestic. Though 55 percent of brides claim that fine china doesn't fit their casual lifestyle, the average wife-to-be expects to entertain at home twice a week, and half are even planning to regularly host formal, sit-down dinners. So how can marketers of fine china build their market? Cure …

I'm not fond of change, but I am fond of food. Really, who isn't? I grew up watching Cookie Monster scarf down cookies and the Hamburglar steal hamburgers, and I'll admit I still enjoy watching the characters of my childhood. But recently some of my favorite food icons underwent their own version of "Extreme Makeover." First, Cookie Monster traded in his favorite fare to hawk Sunkist products. But isn't the song "C Is for Cookie," not Citrus? When was the last time you were fired up by fruit? And Ronald McDonald is now a trimmed-down …