Food network host Alton Brown has such an eccentric fan base that when the network simultaneously launched a branding campaign and initiative promoting Brown's limited series "Feasting On Asphalt," it decided to use a traditional tagline - and a nontraditional sub-tagline especially for Brown fans.

TV keeps expanding its channels and choices. How are viewers supposed to keep up?

You have a soft drink in one hand and a bag of popcorn in the other, and you're ready to settle in for two hours of uninterrupted entertainment. Your cell phone is even turned off. But what's that in your cupholder?

Elton Hills Elementary School teacher Phil Rynearson never had to tell his fourth- and fifth-grade students to quiet down and take their seats. After all, they didn't have that option.

While high-profile in-game ad networks Double Fusion and Massive build scale to get onto the next generation of consoles, the oldest name in the space, WildTangent, has quietly developed a huge game-vertising network.

It seems that a network can live on video-on-demand alone.

For years, the notion that young males and only young males play video games has been hammered into our heads - so deeply, in fact, that other demographics tend to be completely excluded from conversations about gaming.

Why should kids with cell phone cameras be the only ones who get to have fun?

Talk about risk-taking: companies that have traditionally sponsored events bolstering their own images of stability and security have gotten behind an event so dangerous that participants can die: the Volvo Ocean Race.

NASCAR races offer fast cars, superstar drivers, enthusiastic fans, and miles and miles of advertising, all competing for attention. Yet creative marketers can still find ways to make their brands stand out from the rest.