My autumn in academia continues here in Los Angeles, as temperatures plunge into the low 70s and the leaves - well, pretty much stay the same color.

In this season of giving, many of us find ourselves making lists: gift lists, holiday grocery lists, to-do-before-the-end-of-the-year lists.

The original title of this article was "Why I Love The New Yorker" (first mention). But Dana, who works with me and knows about my passion for The New Yorker (second mention), called me a suck-up, so I changed it. It really wasn't a shameless plug for The New Yorker (third mention). OK, so the magazine recently comped me a subscription after finding out about the love affair I was having with it.

It's the end of another eventful year - time once again for us to consult our enlightened Magic 8-Ball and prognosticate on the state of our business in 2007. But first, if you'll indulge us, a few words on 2006. We hardly knew you, Zed Six. That's right, you went zipping past so fast it's difficult to see you clearly in the rearview. Of course, hindsight mirrors distort images, making objects look larger than they really are, or were. Just how big are YouTube and Google and iPod programming and wireless - that is, for us in Answer from the …

I can still remember when I came to the realization that media planning had changed forever. It was the late 1990s, and I had been worrying about where the field was going. With all the changes happening, it was becoming increasingly obvious that the conventional rules were becoming less applicable and effective, and I was contemplating where that would leave us.

World of Warcraft's 7 million registered users provide a responsive audience for creators of machinima - short films created using the graphics from video games - and Dementia-Myndflame Studios is one of the up-and-coming machinima producers that has just begun entering the world of ad-supported video.

Millions of people watch TV, surf the Web, and notice outdoor billboards, but what their eyes are actually looking at might surprise you.

It's no secret that hit TV shows can break bands or raise already popular bands to cult status. The O.C." on Fox is one of the most aggressive examples of the trend, having featured music by indie bands Death Cab for Cutie, the Killers, the Shins, the Thrills, Modest Mouse, and the Walkmen.

In their quest to colonize all available space at the local grocery store, advertisers have plastered ads on the carts, on the shelves, on the floor, even directly on the eggs.

Media Kitchen takes face time with creative partners to a new level with Kitchen Inside, an outsourcing program that places media agency experts within the offices of creative partners.