With the rush to web ads, radio can feel like a quaint old medium. The time was ripe for change. That's the opportunity SoftWave Media Exchange tuned in to when it debuted its easy tool for purchasing spot radio ads from your desktop.

In-game ads are getting a lot of play. Google became the new owner of in-game ad company Adscape Media in March. This comes after Microsoft acquired Massive for $200 million last summer.

It was inevitable that sooner or later online video would evolve beyond inane soap-boxing and lip-syncing into something more polished. Indeed, two years after three 20-something launched YouTube from their garage, "professionally" produced online video is starting to catch on with both users and the media.

Meet the latest online video star: Adam Schleichkorn, 25, who has become famous for "fence plowing," or jumping into a fence at full speed to knock it down. "A week ago, no one knew who I was - now my name has been on every news and talk show," the Huntington, N.Y., resident told The New York Times. "So I'm known as the fence-plowing kid," he continued. "At least I'm known."