A&E Television Networks is already making good on its upfront season pledge to create new digital and mobile extensions as part of its plan to spend $600 million overall on development. The cable network recently unveiled a spate of new media initiatives, including a deal with Southwest Airlines to let passengers download free A&E shows to watch during flights.

Now that Rupert Murdoch has bagged The Wall Street Journal, speculation is rife that the paper's Web site will switch to a free, ad-supported model.

Broadcast networks don't just rely on outside companies for online content. They've also been dabbling with original content on their Web sites, developing a slew of low cost programs.

Why a new crop of Hollywood players are betting big on Web video

E-mail is obsolete, cell phones are rarely used for talking, social networking is an addiction and computers get equal time with TV. Welcome to teenage America.

During a recent lunch with Brian Wieser, I asked the Interpublic economist why the ad industry has yet to embrace mobile marketing in any significant way.

Wal-Mart doesn't approach retail media lightly. So when Grupo Televisa, the largest producer of Spanish-language content in the world, proposed to install and maintain a digital signage network for the company's Mexican stores, there was much debate over how to measure its effectiveness.

From Facebook to Dove's "Real Beauty" campaign, social networks play a key role in media today. But, despite the current hype, networks aren't particularly new. Consider, the famous "six degrees of separation" experiment examining social networks was conducted in the 1960s

When a campaign fails to return the hoped-for return on investment, many marketing organizations go through the equivalent of the five stages of grief: denial, bargaining, anger, depression and (hopefully) acceptance.

You've probably heard it a hundred times. Television viewership is down. Mass media is no longer effective. Consumers are in control, and primetime TV is in peril. Time will tell if all that is true, but it's fair to say the last few years haven't exactly been glorious for our beloved television (HDTV and Blu-ray aside). Although mass media as we have known it may be a thing of the past, IPTV (television over the Internet) could bring viewers back to the living room and provide all-new opportunities for broadcasters, advertisers and, most importantly, for the audience members themselves.