Apples aren't oranges nor is a stream an episode. That's why the Web video world, mired in confusion over how to count viewers on the Web, has begun to move toward a common ground.

News groups are accusing the NFL of unsportsman-like conduct over a new rule that imposes a 45-second per day limit on clips of games or player interviews on Web sites. For video shot at team facilities, the Web site must provide links back to NFL.com and to team sites.

When News Corp. acquired mobile content purveyor Jamba almost a year ago, the potential to offer short clips of "The Simpsons" figured prominently in the synergy.

As part of a trade campaign touting its multi-platform ad inventory, NBC Universal is counting on a nearly extinct platform: the public pay phone. The ":30 and Beyond" campaign now under way  employs phone kiosks strategically located around New York to grab the attention of media buyers going to and from work.

MeeVee is rapidly morphing from online TV guide to a video hub in its own right. In June the startup unveiled a new media player, separate from its TV listings service, to better showcase the broader range of content it now offers through a recent spate of distribution deals.

This spring, MTV Networks boasted it was operating 230 targeted microsites with plans for more.

Phil de Vellis created an online sensation with the "Vote Different" ad that cast Sen. Hillary Clinton as the Orwellian dictator in a mash-up of campaign footage and the landmark Apple "1984" spot.

Ringtones are so 2005. At least that's what start-up Vringo hopes U.S. mobile customers will say when the company makes its video ringtones more widely available in the United States next month.

Pro athletes are getting big TV ratings lately, just not for playing sports. In the "Dancing with the Stars" finale, Olympic champion short-track speed skater Apolo Anton Ohno and dance partner Julianne Hough edged out boxer Laila Ali and Maksim Chmerkovskiy to win the competition.

The internet strategy of TV networks to date consists mainly of pushing primetime shows onto the Web after airing. ABC is going a step beyond that approach by creating original online shorts. The first of these video series, "Voicemail," which uses actual voicemail messages as the basis for humorous vignettes, was launched in March and ran until mid-June.