How many industry execs does it take to make a bland one-minute "user-generated" video that, much like the candidate it purports to support, is long on style but says little of substance? The answer: three.

Ordinarily, if a man looked at or tried to touch a woman's chest during a conversation, he'd most likely get slapped - or arrested. But digital vests from Wearable Video actually encourage people to reach out and touch these chest-high screens.

Forget that time you got burned by your Slip 'n Slide as a kid, because if Pepsi's SoBe Life Water is to be believed, we're headed for an even bigger water crisis. We're not talking about the United Nations' estimate that 1.1 billion people lack access to safe drinking water. Rather, we mean the struggles that beverage conglomerates face in getting the Average Joe to buy bottled water. (As the press release put it, we are indeed living "in a time of the ever-escalating hydration wars.")

Last year we saw the explosion of online social networks into the mainstream and beyond. Suddenly it wasn't just our early adopters that we were talking to via clever digital activities. But just for a change, let's consider real-world communities.

Online advertising, they say, is a marriage of art and science. But if this is true, it certainly was a wedding of the shotgun variety. Since the days of John Wanamaker, corporations lived with the hope that at least 50 percent of their advertising was not wasted. Flash forward to 2000 and the waste ratio of online advertising looked much worse, with 98 percent of the target audience refraining from clicking on campaign ads.

Soon after the American Revolution, the British found themselves embroiled in another battle, this time in their own backyard, facing a workers' backlash to the Industrial Revolution. While America had Paul Revere, late 18th-century England had the fabled grassroots figure, Ned Ludd.

Calm yourself. Believe it or not, Cumulative Accelerated Dynamic Change (CADC) is exactly what we're living through. The media landscape is changing so rapidly and those changes beget others - and so on, and on and on.

This sentiment doesn't make me popular, but the acquisition of DoubleClick by Google will be profound. Because, with all of what I'm about to ramble about, Google-DoubleClick should be a one-stop shop of search and display ads across a huge universe of sites. No one has explained to me why they can't do for display advertising what they've done with AdSense. Agencies tell me, "They won't come up with the big, new, innovative and custom ideas."

We were talking to a potential client last week who was looking to dip his big toe into the world of viral communication. He is the owner of a large, but not well-known, national brand. Being the owner, he enjoys the luxury of being able to do whatever he wants without having to report to shareholders and boards, and he isn't afraid of using that freedom to create some controversy.

OMG, I am so busted. That love bracelet Julie gave me last week after third-period virtual Home Ec class - the one she made me promise never to take off - had a GPS tracker embedded in it! I don't have a problem with the GPS system my parents use on me, the one that coordinates between transmitters in my car, my sneakers and my jacket; I seem to be able to stay one step ahead of that, but the bracelet caught me off guard.