There are two Super Bowls out there: Who wins and loses on the field and who has the best ad.

You can lead a mag to water, but you can't make it drink. Parade has brought on a new top editor. And they went straight to the well, poaching Janice Kaplan from TV Guide.

My grandparents - who, like their generational peers, flock to voting booths en masse, make you repeat what you just said six or seven times and love a wicked game of Parcheesi - always had a copy of TV Guide in their living room.

Under the avalanche of gadget news at the 2008 International Consumer Electronics Show was a legitimate story: Interactive signage is stepping out of sci-fi and into marketing plans.

February sweeps might as well be called February Sleeps. A prime-time schedule stuffed with repeats will likely drive television viewers online during the all-important month, says brand and advertising expert Nancy Duitch, CEO of Vertical Branding.

Prepare to don shades to shield the glare. At CES last month Panasonic unveiled a whopper of a high-def screen - in fact, the largest plasma display panel (PDP) television known to man.

Yeah, just about anybody can claim to be eco-friendly, but how much of what passes for sustainable business practice is a load of greenwash?

People have been promoted as and acting like brands since the beginning of time, far before brands themselves even existed. From Napoleon's empire to Martha Stewart's, the most exciting corporations around are the actual people who started them.

People are always going on and on about leaving a bigger footprint for engagement. (And who wouldn't want to?) Consider the media value of the Mid-Tail. You'll be making the digital equivalent of those plaster molds in Yosemite in no time. 

I keep feeling like I am standing on top of an iceberg, unable to see what is below the waterline. At any time worldviews can flip. Then, what has been underwater sees the light of the day.