MediaDailyNews Editions for March 2004
- MediaDailyNews - Wednesday, March 17, 2004
- Michael Browner To Leave GM, Betsy Lazar Anointed Motown Media Czar
- Audit Bureau Overhauls Readership, Combination Sales Rules
- At 25, Nick Grows Up - A Little - Pitches 'Teen' Block
- Tribune Reports Healthy TV, Print Ad Demand In February
- MTV Scratches Its Noggin, Will Sell Kids Ads For Half A Day
- Herzog Rejoins Comedy Central
- Agencies Reject Nielsen Claim They've Stalled 'Commercial' Ratings
- Mags Spin DVD Insert As Digital TV Ad Alternative
- Jean-Yves Naouri Appointed Executive Vice President, Publicis Groupe
- February Ad Demand Softened For New York Times
- NFL Network Got Games... European Games
- Jon Marshall Promoted, Tillman Hired At Car and Driver/Road & Track Mags
- Promotions at the Chicago Tribune
- MediaDailyNews - Tuesday, March 16, 2004
- What's Black, Not White And Green All Over: Young Black Newspaper Readers
- Ad Associations Beseech Members, Media To 'Embrace' New Ad Code
- Martha Stewart: No Longer Omni Present, Retains Honorary Role
- DirecTV Makes It Official: Taps Twentieth TV To Handle Ad Sales
- Below-The-Line Exec Crosses The Line, Jumps From Media To Brand Shop
- Chicago Tribune Reorganizes Ad Sales
- Arbitron RADAR 80 Completes Sample Size Increase
- Superstation WGN Surpasses 60 Million Mark
- The Future Network Sees Rise in Revenues
- MediaDailyNews - Monday, March 15, 2004
- News Analysis: MPG In Play
- Publicis 'Identifies' New Zenith Optimedia Chief
- Angels or Spies, Their Money's Still Green
- Universal Study: Readers Stick With Martha Stewart Living, And It's Advertisers
- Discovery Nets' Reaps Double-Digit Ad Gain, Liberty Spins Off International
- Report: More News, But It's Not Necessarily Fit For Print
- Captivate Signs Five Big Brands
- Financial Focus: Dow Jones & Co.
- Elegant Bride: More Elegant, No Longer A Bridesmaid
- MediaDailyNews - Friday, March 12, 2004
- Report: Zenith Optimedia Founder John Perriss To Step Down
- Feds Drop Nielsen Probe, No Action Taken On Madison Avenue Complaint
- ANA Replaces Upfront with Draft
- MDC Continues U.S. Expansion, Takes Stake In Cliff Freeman
- Yellow Pages Business On the Rise, Both In Print and Online
- Syndication Is Where It's At, SNTA Tells Advertisers, Agencies
- Kiplinger's Personal Finance To Reduce Circ
- Arbitron Acquires MRP, Expands Media Planning Operations
- Talking Trash: Receptacle Medium Lures Advertisers, Gets Mixed Reactions
- NFL Network To Be Carried By Insight Communications
- MediaDailyNews - Thursday, March 11, 2004
- Viacom, EchoStar Settle Dispute, Restore CBS, BET, MTV Satellite Feeds
- Confronting The Upfront: ANA Forms Group To Tackle TV Sales Issues
- Advertisers Anticipate Less Money For Network TV, More for Internet and Cable
- Nielsen Research Chief To Advertisers: We're Going To Do It Our Way
- Obituary: Warren Pfaff
- Rainbow Media Reups With Comcast
- Greater Scrutiny of TV Ads, Content Poses Growing Threat for Advertising and Media
- ANA Chief: Despite Challenges, TV Remains Favorite Ad Medium
- New Yorker and Lexus Offer Up Movie Screenings
- Maximum PC Hits the Road
- MediaDailyNews - Wednesday, March 10, 2004
- Big Marketers Join To Create New TV Ad Models, Will Share Results With Industry
- Consumers Understand, Reject TV Ad Model, Deem Ad-Skipping Indispensable
- Nielsen Meeting: 'Overnights' May Be Over, 'Shares' Are Relic Of The Past
- Arbitron Enhances RADAR Service
- Vonkennel Named Chairman/CEO of Rapp Collins Worldwide
- Interpublic, Aegis Report Better Results
- Aegis Chief Warns Of Media Slowdown
- Globe Alters Topography Of Sunday Mag, Changes Look, Editorial Mix
- YES Chief Warns Of No Retreat From Broadcast Decency Hearings
- Comcast To Carry NBA TV
- Business-To-Business Media Flat in 2003
- Jack Grant Promoted to VP/Publisher of Home Mag
- MediaDailyNews - Tuesday, March 9, 2004
- Print Outpaces Electronic Media, Grabs Share Of U.S. Ad Budgets
- Leading Advertisers Post Strong Q4 Results, Bodes Well For Ad Outlook
- Publicis To Report Strong Profits, Margins
- Azteca America Signs On With Nielsen Media Research's Hispanic Service
- Cablevision's Digital Cable Surpasses One Million Customers
- Young Male Viewers Watching Less TV, Older Men Watching More
- New York Times: Early-Year Ad Outlook Isn't All That Great
- Hallberg Named Group Vice President, Marketing At Parenting Group
- BHG and MTV Networks Team Up For Second Season of CMT Reality Show
- MediaDailyNews - Monday, March 8, 2004
- Mags Record Ninth Consecutive Month Of Ad Page Erosion In February
- ESPN, MTV Ramp Up Digital Media Expansion
- The Me That Knows No Bounds
- CBS Flagship Pulls 'Martha Stewart'
- Martha Stewart Found Guilty, Omnimedia Plummets, Preps Contingencies
- Agencies Restructure Media Futures Ops, Bring Them Into The Here And Now
- Financial Focus: Help Wanted -- Still In Need Of Help
- Paramount Names New Movie Marketing Czar
- Product Placement Seeks Higher Yearning, Hires Academia To Get Some Learning
- MediaDailyNews - Friday, March 5, 2004
- Nielsen PVR Plan Gives Agencies Pause
- Living Without Martha, Omnimedia Has 'Contingency' Plans For Stewart Verdict
- Sunset Sees A Rise On Its Horizon, Boosts Rate Base, Market Share
- TiVo Zips Ahead, Will Record 3 Million By Year-End, 10 Million By '08
- Chili Pepper To Put On Zesty Awards Next Week
- Mass Appeal Partners With Urban Outfitters
- MediaDailyNews - Thursday, March 4, 2004
- Nielsen Fast Forwards TV Ratings Plan, Will Add 'Time-Shifted' Viewers Next Year
- Ladies and Gentlemen of the Jury
- Havas Says 'Recovery' Still Unclear, But It's On Course To Expand MPG Into A Global Media Network
- Tribune Broadcasting Company Signs Eight-Year Deal With Nielsen
- Outdoor Zigs As Other Media Zag, Posts Strong Q4, '03 Ad Results
- Eisner Keeps His Mouse Ears, Loses Disney Chairman Stripe
- Horizon Wins Breast Cancer 3-Day Account
- DMA Calls It Quits On Do-Not-Call, Drops Legal Challenge
- Ads, Subs Prove Gems, But Newsstand Is No Star For Gemstar-TV Guide
- Road & Track Readers' Choice Award Winner To Be Unveiled Saturday
