With more than a third of all kids gross ratings points in hand, Nickelodeon celebrated 25 years with a lively upfront presentation Tuesday morning … Read the whole story

The N, Noggin's tweens- and teen-focused companion, will start accepting advertising in late May, Nickelodeon announced Tuesday. The N, which begins at 6 p.m. … Read the whole story

Like many issues involving Nielsen these days, there seems to be a lot of finger-pointing surrounding the issue of commercial TV ratings. Advertisers are … Read the whole story

In yet another attempt to provide a user-friendly alternative to the 30-second television ad, a new company called SpinDVD is partnering with publishers of … Read the whole story

The New York Times Co. turned in a weaker-than-expected February, with increases in ad revenues at the digital and broadcast units unable to reverse … Read the whole story