MediaDailyNews Editions for May 2024
MediaDailyNews - Tuesday, May 28, 2024
U.S. Ad Market Expands For 13th Month In April
Klarna's Lean, Mean, AI-Powered Marketing Machine
OpenAI Trains New AI Model For General Intelligence, Creates Safety Board
Revenge, Bloodbaths -- And Warriors In Advertising
Google Responds To AI Overview, Reveals Dangerous Answers To Queries
TV Shows Everywhere, But Not Many Are Worth A 'TV Blog'
Travis And Jason Kelce To Appear At The Cannes Ad Festival
MayoSeitz Media Named Media AOR For ZIPS Cleaners
Disruptive Tubi Campaign Wins Grand Effie
Why Protesters In Montreal Were Marching Backwards
Zero-Click Era Requires Interesting Data Partnerships
California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
Meta Can Proceed With Claims That Voyager Labs Scraped Users' Data
Snap Redesigns Ad Business, Focuses On 'Intentionality'
TikTok Expands State-Affiliated Media Policies, Issues Updated Transparency Report
MediaDailyNews - Friday, May 24, 2024
'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
Lawmakers Advance Sweeping Nationwide Privacy Bill
The Creator/Advertiser Trust Delta
Fox Show On Swing-State Politics Heads To Local Stations
Human Vs. Machine: Why The 'Her' Of 2013 Is So Much Like 2024's
Anti-Hate Group Counters Violent Extremism On Discord With New Channel
What If Russia Wins?
Microsoft Introduces Sports Audiences For Summer Olympics
TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Kids Safety Bill Moves Forward In House
Americans Value Local News Amid Shift To Digital
A QA Engineer Is Like Prometheus (And Why That's a Good Thing)
Corporate Reputations Take A Beating This Year
MediaDailyNews - Thursday, May 23, 2024
Microsoft Unveils The Copilot Of Media Planning
Consumers To AI Companions: It's Not You, It's Me
TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Lawmakers Make Ad-Friendly Revisions To Privacy Bill
Zaxby's Chicken Chain Taps Dentsu X
Will Ferrell's First-Ever Sitcom Headlines Netflix Upfront News
WPP Adds More Gen AI Firepower With Anthropic Partnership
Wes Anderson, The Master of Montblanc's Meisterstuck
Massive Outage Impacts Microsoft Ad Services
Reddit Names Kantar Brand-Lift Measurement Partner
Conchita, A Song!
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
The Biggest Changes In 'TV' May Not Be What You Think
New Privacy Protections For Minors Could Backfire, California Agency Suggests
Imagine The Amazon Rainforest As A Vast Desert
Netflix Dominates Gen Z's Time Spent With Streaming
Mazda Uses AI With Experiential Activation
News Corp. And OpenAI Ink Content Agreement
Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews - Wednesday, May 22, 2024
Macy's Ad Sales Reach $37 Million
British JIC Joins The MRC
How OpenAI Got 'Her' Voice
Google Teases New AI-Powered Marketing-Mix Model
GT's Living Foods Taps Canvas As New Media AOR
Google Tests GAI Search Ads With Extra Storage Space
Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
LinkedIn Begins Labeling AI-Generated Content
Netflix's 'Ashley Madison' Doc Offers How-To For Would-Be Cheaters
TikTok Launches 'Change Makers Program' For Creators
TikTok Announces Marketing Layoffs
NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
Libraries, Wikipedia, Others Blast Proposed Section 230 Repeal
NBA Team Sponsorships Rise 7% To $1.5B
Google Could Halt News Initiative Support Throughout The Country: Report
Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
Can Media Move The Overton Window?
Indie DSP Programmatic Ad Deals Climb 24%
In Memoriam: Patrick Gottsch, The 'Ted Turner' Of Rural Television
MediaDailyNews - Tuesday, May 21, 2024
Rust-Oleum Primes Arm Candy As Media AOR
Training AI To Target People Better
Never Saw 'Em Coming: CNN, ABC Debate Deals Were A Surprise
Meta's Oversight Board Hears First 'Threads' Case
Cool Beans! Something's Brewing With Rudy!
Former Googler Says AI Is Driven By 'Stone-Cold Panic'
How Big A Market Does Venu Sports Need?
Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
Kids Safety Bill Still Poses Censorship Threat, Civil Rights Groups Say
Minnesota Lawmakers Pass Opt-Out Privacy Bill
Microsoft Copilot+ PCs Released With Generative AI Capabilities
Meta And Amazon Join Frontier Model Forum For AI Safety
Harvard Firebrand Larry Lessig: Tax Facebook To Save Democracy
MediaDailyNews - Monday, May 20, 2024
Google's YouTube Pitches Advertisers On Unskippable Ads
DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
Working Vs. Non-Working Presidential Campaign Dollars
Box Office Down 21% To Date, 'IF' Pulls $35M Opening
Billie Eilish Celebrates New Album With TikTok Takeover
Coca-Cola Launches Coca-Cola Lens, Consumer Insights Platform
Keeping Up With Kim K, Baller
Second Annual Heroes Of Media Awards To Be Presented At Cannes
The Real Problem With Apple's Ad
Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Tesla Founder Elon Musk Under Fire
Netflix Builds Ad Tech - What Happens To Microsoft?
Tech Industry Seeks Veto Of Vermont Bill That Would Regulate Data
Google Seeks To Duck Jury Trial In Antitrust Battle Over Display Ads
MediaDailyNews - Friday, May 17, 2024
Amazon Prevails In Privacy Battle Over Alexa Ad Targeting
Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Final Thoughts About This Week's Upfronts
It's Not Your Father's Upfront
Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
Keeping Up With Kim K, Baller
Principal Media: Marketers, You Better Get Educated
Forrester Declares Four Companies 'Leaders' In Commerce
TikTok Tests Hour-Long Videos In Select Markets
OpenAI To Become A Reddit Advertising Partner
Arizona Sues Amazon Over 'Manipulative' Tactics, 'Buy Box' Algorithm
Microsoft Advertising Flies On OpenAI's GPT Coattails
Threads Rolls Out Fact-Checking Program Ahead Of Election
Netflix Builds Ad Tech - What Happens To Microsoft?
A Visual Attention Study That Went Terribly Right
USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With Increases
MediaDailyNews - Thursday, May 16, 2024
GroupM Creates Global President/Clients Role, Taps Wavemaker's Jenner To Handle It
The New Flywheel In Omnicom's Ointment
Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
Are Attention Metrics On A Path To Becoming Advertising Currency?
Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
Dentsu Starts Year With 3.7% Revenue Shortfall
Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Network TV, Linear Cable Get Some TLC At Upfronts
Now Bumble Stumbles, Pulls Ads, Apologizes
Reddit Hires Jyoti Vaidee As First VP Of Ads Product
Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Mushiness
Snapchat Partners with Datahash On Conversions API Integration
Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
TikTok Creators Seek To Block Potential Nationwide Ban
AI Emotions In Ads And Content: Will Consumers Embrace It?
A Principled Approach To AI
Meta Shuts Down 'Workplace' App, Focused On AI
Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
Will Two Presidential Debates Amp Up Ho-Hum TV Network Viewing?
Google To Give Away Custom Electric 1981 DeLorean In AI App Contest
Stagwell's Sport Beach Will Have Some Competition At Cannes
MediaDailyNews - Wednesday, May 15, 2024
Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
WFA Unveils 'Framework For Positive Marketing Behaviors'
Snapchat Measures Carbon Footprint Of Its Digital Ads
IAE Rolls Out 'Greenwash Prevention Toolkit'
ABC Upfront Dramas: Doctors On A Cruise Ship And A Sleuth Mom
The New Man -- And The Speedo
Chamber Of Commerce Backs Meta In Battle Over Inflated Metrics
Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
Uncommon Sense
Car Manufacturers Could Face Privacy Crackdown, FTC Suggests
Meta Shuts Down 'Workplace' App, Focused On AI
AI Dominates Dynamic Ads Data Partnership For Auto Industry
OpenAI Chief Scientist Stepping Down
Expedia Group Latest To Dive Into Retail Media
Marketers Say Budgets Have Fallen To Post-Pandemic Low
MediaDailyNews - Tuesday, May 14, 2024
Nielsen Releases The 'Big 14' Share Of Television
Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
The Principles Of Principal
Lawmakers Float Section 230 Repeal
WPP's Read Subject Of Deepfake Scam Using Gen AI
NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
The Danger Of AI Search
Ad Targeting Through Large Language Models
Microsoft Azure Moves Into Next Level Of Intelligence With OpenAI GPT-4o Model
Skechers Brings Virtual Store To Roblox
Feeding Your Lawn -- And Other Curious Actions From The Very Manly Scotsman
Omnicom Doubles Down On India Investments
AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
Cost Per Lead Increased For 19 Of 23 Industries
Vermont Passes Privacy Law That Would Allow Suits By Consumers
Instagram Expands Creator Marketplace To 10 New Regions
Dating App Bumble Removes Anti-Celibacy Billboards
« Previous Entries