When the nation's largest advertisers gather in New York today to discuss the future of TV advertising, they will touch on some perennial issues … Read the whole story
As the ad industry meets today to discuss the state of the TV advertising model (see related story), a top media researcher is scheduled … Read the whole story
As the implications of Nielsen's plans to measure digital video recorders began to sink in, members of the TV and advertising industry reacted with … Read the whole story
Months into its turnaround, Interpublic reported improved results, even if organic revenue didn't push into positive territory in the fourth quarter of 2003. The … Read the whole story
A second agency holding company is signaling that the advertising recovery may falter next year, with warnings tied to the U.S. economy and what … Read the whole story
Sunday magazines have long been a dicey proposition for newspapers. While the New York Times Magazine has evolved into a marketing juggernaut and the … Read the whole story
The broadcast networks need to start policing themselves, or else they're going to face heavier government regulation, says a veteran television industry executive. After … Read the whole story
Business-to-business magazines turned in another lackluster year with flat ad revenues and a slight decline in ad pages. Ad spending totaled $7.28 billion in … Read the whole story