MediaDailyNews Editions for July 2019
MediaDailyNews - Tuesday, July 2, 2019
Media Stocks Outperform Broader Market, Facebook And Netflix Big Winners
Sinclair Kicks Off OTT Campaign Measurement Service
Ad Execs: As Supply Of Data Expands, So Does Supply Of Data Analytics Partners
Publicis Groupe Completes $4 Billion Epsilon Deal
Update: Bain Is Exclusive Bidder For WPP's Kantar
OTT Surpassing DVR, But Growth Is Slowing
Embracing Outcome-Based Measurement For Growth
Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers
So You Think You Know What Index Means?
What Just Happened? Year's Best New Comedy Just Premiered
What To Consider Before Jumping On Patriotic Branding Bandwagon
MediaDailyNews - Monday, July 1, 2019
Google Patent Identifies A Two-Piece Ad Based On Interaction With Content
Netflix Could Hit $1 Billion A Year In Ads, If Business Model Changed
Nielsen: Content Discovery Still A Big Challenge For Streaming Platforms
Time Connected To Media Continues To Climb, TV Loses Share
Adding Drug Costs To TV Ads: Not So Simple
You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising
Why Mary Meeker Kills Radio's Star
Why Marketers Are Spending More In OOH Media
Facebook's David Fischer Appointed Ad Council Chair
How Long Is An Episode? For Mobile Shows, It Can Be 5 Minutes
Local Media Consortium To Offer Members Centro's Basis Platform
Dem Debates Would Have Been Better With Fewer Debaters
NBCU Posts 18% Rise In Viewers For Second Democratic Presidential Debate
The (Continuing) Importance Of Brand
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