MediaDailyNews Editions for October 2023
MediaDailyNews - Tuesday, Oct. 31, 2023
How Omnicom Could End Up Owning More Than A Third Of Hudson MX, Maybe More
Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
TV's Season Of Imports Continues In November
OMD Widens Lead In RECMA's New Diagnostics Report
YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
Meta Developing Threads API, Amid Concerns About Publisher Content
GroupM NA CEO McDonald Departing At Year's End
Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
Meta Unveils Ad-Free Paid Service For Europe
Paramount CTV Ad Inventory Now Directly Accessible By SSPs
Merkle Transitioned To Google PMax, Then Ad Performance Fell
Pinterest Turns Profitable, Reports Q3 Revenue Reached $763M
California AG Battles X Over Law Requiring Platforms To Disclose Content Policies
'Newsweek' Unveils Fairness Meter For Sharing Views Of Political Shading In Stories
Google Counters Gannett, Calls On Court To Dismiss Anti-Trust Case
KKR Completes Purchase Of Simon & Schuster
MediaDailyNews - Monday, Oct. 30, 2023
Ascential Initiates Sale Of Hudson MX, Omnicom Participating
Omnicom Agrees To Acquire Flywheel Digital From Ascential For $835M
PayPal Picks GroupM For Global Media Duties
AMC Networks Bows Live Linear Programmatic Buys
BravoCon Is Where Bravoholics Meet The Bravolebrities
Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
Nielsen Delays Sunsetting C3 And C7 Data Another Year
Firefox To Roll Out Simplified Global Privacy Control
Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
IAB Sides With Amazon In Battle Over 'Dark Patterns'
X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
Meta Lawsuit Shines Bright Light On Painful Profits
Google Commits $2B To AI Startup That Amazon Also Invested In
X Officially Launches New Subscription Tiers
70% Of Netflix, Disney+, Max Subscribers Still On No-Ads Tiers
Yelp Adopted AI - Then It Really Adopted AI
Consumers Could Save $366 Per Year Via Ad-Supported Streamers
'Freddy's' Scares Up Big Film Opening, With Peacock Release
Stagwell Sells Healthcare Agency To Accenture Song For $245 Millon
MediaDailyNews - Friday, Oct. 27, 2023
Dentsu Forms Global Practices Structure, Taps Swayne For Media
Read On GroupM: 'We Can Do Better'
Who's Duping Whom?
Empower Taps Mindshare's Marshall For Dual President/Chief Growth Officer Role
Mediahub Expands Remit With Silversea To Include North America
Amazon Ad Dollars Top $12B In Third Quarter
'Horror' Of NFTs, Blockchain Are Center Stage On 'Simpsons' H'ween Show
Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study Shows
5 Ways To Fix Today's TV Advertising
Mainardo de Nardis Named VidMob Exec Chair
Threads Retains 100M Active Users; Launches Polls, GIFs
Texas AG Defends TikTok Ban
Microsoft CMO Steps Down, Takeshi Numoto Steps In
NBCU Sinks 8.4% In Ad Revenue For Q3
Amazon Proves Ad Dreams Come True For NFL Games
TikTok Sells Tickets For The First Time Via Partnership, Hosts Live Concert
Online Gamblers Battle Apple, Meta And Google Over Casino Apps
Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
Search Themes Comes To Google Performance Max
X Bows Audio-Video Calls, But Will Advertisers (Or Users) Care?
MediaDailyNews - Thursday, Oct. 26, 2023
U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally
Mastercard Aims To Foster Connections Across Diverse Audiences
The Joy Of Planning
Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study Shows
Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
Rock Hall Of Famers Ready To Roll On Disney+, Not HBO
Marriott's Loyalty Program Launches Virtual City In Fortnite
P&G's Pritchard Kicks Off ANA Masters of Marketing
Amazon Brings Sponsored Ads To Streaming TV
WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
Meta Urges Supreme Court To Reject Appeal In Robotexting Battle
FTC's 'Dark Patterns' Claims Against Amazon Premature, Tech Industry Argues
Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
How AI Could Transform The B2B Advertising Landscape
Burrell Communications Group Sold To New Minority Owners
Google Ready To Fill Ads With Its Generative AI Search Experience
Warner Bros. Discovery Restructures Consumer Products Division
Paramount+ Led Q3 In Share Of Promo Impressions Among Streamers
Apple Hikes TV+ Price By $3
Fewer Americans Are Closely Following News Media
Women's Sports Growing On TV, Streaming - But Have A Way To Go
MediaDailyNews - Wednesday, Oct. 25, 2023
Horizon Media Lands In Web3's Biggest Sandbox
TV Gears Up To Mark 60th Anniversary Of JFK's Assassination
States Sue Meta Over Social Media Addiction, Children's Privacy
Meta Promotes Media Responsibility Guidelines On New Mini-Site
Timex Tells Us To Waste Time
Tucker Carlson's Media Company Signs 1st Ad Deal
Consumer Distrust Of News Media Isn't Shrinking
Heavy Day-To-Day News Followers Continue Trending Down
MRC Continues Accrediting Adform's Stack
Apple Looks To Turn Its TV App Into An All-Purpose Streaming Hub
The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
Google Hit With Privacy Suit Over AI-Powered Customer Service Assistant
Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
Snap's Stock Up As Q3 Revenue Grows 5% YoY
Microsoft's Growth In Cloud Offsets Google's Search Dominance
Being There
RPA Agency Co-Founder Gerry Rubin Dies
MediaDailyNews - Tuesday, Oct. 24, 2023
GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
Analyst Brian Wieser Forecasts TV Ad Inventory Will Drop 24% By 2027
Helzberg Diamonds Awards Media Account To Walz Tetrick
The MRC Vs. The JIC
What Happens When You Combine Cuebiq Data With VideoAmp?
High Stakes For High Society In 'Gilded Age' Concert Hall Battle
Google To Combat Device Fingerprinting By Hiding IP Addresses
Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
Meta Testing Instagram Feed Exclusive To Verified Subscribers
From Passkeys To IP Addresses, Big Tech Looks To Protect Consumers
TikTok Competes With YouTube With 15-Minute Video Uploads
Don't Run Scared This Spooky Season From Being In The Political Mix
Activist Parents Launch New Lobbying Push For Kids Safety Law
'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
Paramount+ To Bow Advertising And Premium Tiers In International Markets
Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
Optimum Names Jennifer Garrett CMO
Tinder Unveils 'Matchmaker," Enlists Col Leray To Help Promote It
Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews - Monday, Oct. 23, 2023
Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
A Free Market Solution To A Weapon Of Mass Destruction
Musk Confirms Two New Premium Tiers Coming To X
The High Cost Of Misinformation For Brands, Publishers, Platforms
AI, Disinformation Might Save The News -- But Not How You Think
Pinterest Keeps Experimenting With Retail
B-Corp Agencies Demand Havas, Others Be Stripped Of B Corp Status
Rise In Streaming Subscription Rates Is Not A Strange Thing
FTC's 'Dark Patterns' Charges Are Vague, Implicate All Marketing, Amazon Argues
Baird Revises 2023 Online Ad Forecast To $237B
Search Agencies Are Building Their Own Empire
47% Of U.S. Households Report Using FASTs Weekly
WPP Employee, Others Under Investigation By Authorities In China
SCOTUS Lifts Order Restricting White House Efforts Against Misinformation
Addressable Gets A Boost From Satellite Carriers
20 Senators Push FCC To Regulate vMVPDs
'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
MediaDailyNews - Friday, Oct. 20, 2023
Google Quietly Tests 'Shop All Deals' Banner
Eurostar Consolidates Media At Wavemaker
OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
'Family Guy' Takes Aim At Reverse Mortgage Ad Guy Tom Selleck
Netflix To 'Educate' Consumers About Ads, Expand Targeting
YouTube Showcases 'Credible' Breaking News Sources In-App
How About Nothing -- Is Nothing Good Enough For You?
The High Cost Of Misinformation For Brands, Publishers, Platforms
IPG Continues To Struggle With Q3 Organic Decline
Havas Posted 4.5% Organic Growth In The Third Quarter
Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
vMVPD Apps Grab 70% Of CTV Device Ad Spend, Hulu Leads N.A. CTV Developers
Wendy's Takes DOOH's Measure...One Frosty At a Time
FCC Moves Forward With Net Neutrality Proposal
Snapchat Says Its Core Base Is Not Using Other Social Platforms Daily
Judge Won't Prohibit Google From Collecting Health Data
Vermont Paper Uses AI To Cover Town Meetings
MediaDailyNews - Thursday, Oct. 19, 2023
General Mills Names UM Global Media AOR
3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Disney Releases ESPN Financials For First Time, New Business Segment Results
Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Dancing With The Cars: Hyundai Ioniq 5 Was Driving Force On 'DWTS'
Butterball Turkey Joins Bumble In Push For Holiday 'Togetherness'
The Cost Of Money
Paid Sharing Push Will Continue To Drive Netflix Subscriber Growth
Snap Intros Ad Tools To Help Advertisers Connect With Creators
Appeals Court Weighs Meta's Liability For Scam Ads
Report: US E-Retail Media Market Will Double To $85 Billion By 2026
Google Ranking And Indexing Become Focus Of Search Trial
FCC Open Internet Proposal 'Unnecessary and Unlawful,' House Republicans Say
Microsoft Bing Integrates Content Credentials For AI-Generated Images
Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
Dentsu Launches Decarbonization Effort For Japan
Unraveling The Myth of Santazon (Amazon Santa Claus)
MediaDailyNews - Wednesday, Oct. 18, 2023
MediaLink Finds Marketers On The Verge Of 'Chaos,' Growing Increasingly Cynical
Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
Hulu Breaks Down Barriers With First-Ever All-Gay Ghost-Hunting Show
NBCU: Paris Ad Sales Pacing Ahead Of Previous Olympic Games
TikTok Targets All Screens With New Content Offering
IPG Unveils New Identity Platform Developed By Acxiom
Synthetic Media Planning
Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
Courts Side Against Meta In Battles Over Discriminatory Ads
FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?
What (Not Who) Can Reason Better - Ernie, Bard Or Bing?
Microsoft Bing: Verbs Matter More In AI
Automotive TV Spending Up 15.4% In September
Advertisers Can Now Track CPG Sales On TikTok Shop
Google Seeks Dismissal Of 'Mass Theft' Claims Over AI Training
AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
Microsoft Preparing To Support Amazon In $1B Deal
Omnicom Reports Q3 Growth, Wren Predicts 'Very Successful' 2024
'New York Times' Reintroduces Open Programmatic In Mobile App: Report
Paramount To Shut Down Showtime Sports
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