MediaDailyNews Editions for October 2023
- MediaDailyNews - Tuesday, Oct. 31, 2023
- How Omnicom Could End Up Owning More Than A Third Of Hudson MX, Maybe More
- Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
- TV's Season Of Imports Continues In November
- OMD Widens Lead In RECMA's New Diagnostics Report
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
- Meta Developing Threads API, Amid Concerns About Publisher Content
- GroupM NA CEO McDonald Departing At Year's End
- Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
- Meta Unveils Ad-Free Paid Service For Europe
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
- Pinterest Turns Profitable, Reports Q3 Revenue Reached $763M
- California AG Battles X Over Law Requiring Platforms To Disclose Content Policies
- 'Newsweek' Unveils Fairness Meter For Sharing Views Of Political Shading In Stories
- Google Counters Gannett, Calls On Court To Dismiss Anti-Trust Case
- KKR Completes Purchase Of Simon & Schuster
- MediaDailyNews - Monday, Oct. 30, 2023
- Ascential Initiates Sale Of Hudson MX, Omnicom Participating
- Omnicom Agrees To Acquire Flywheel Digital From Ascential For $835M
- PayPal Picks GroupM For Global Media Duties
- AMC Networks Bows Live Linear Programmatic Buys
- BravoCon Is Where Bravoholics Meet The Bravolebrities
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
- Firefox To Roll Out Simplified Global Privacy Control
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
- IAB Sides With Amazon In Battle Over 'Dark Patterns'
- X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
- Meta Lawsuit Shines Bright Light On Painful Profits
- Google Commits $2B To AI Startup That Amazon Also Invested In
- X Officially Launches New Subscription Tiers
- 70% Of Netflix, Disney+, Max Subscribers Still On No-Ads Tiers
- Yelp Adopted AI - Then It Really Adopted AI
- Consumers Could Save $366 Per Year Via Ad-Supported Streamers
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release
- Stagwell Sells Healthcare Agency To Accenture Song For $245 Millon
- MediaDailyNews - Friday, Oct. 27, 2023
- Dentsu Forms Global Practices Structure, Taps Swayne For Media
- Read On GroupM: 'We Can Do Better'
- Who's Duping Whom?
- Empower Taps Mindshare's Marshall For Dual President/Chief Growth Officer Role
- Mediahub Expands Remit With Silversea To Include North America
- Amazon Ad Dollars Top $12B In Third Quarter
- 'Horror' Of NFTs, Blockchain Are Center Stage On 'Simpsons' H'ween Show
- Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study Shows
- 5 Ways To Fix Today's TV Advertising
- Mainardo de Nardis Named VidMob Exec Chair
- Threads Retains 100M Active Users; Launches Polls, GIFs
- Texas AG Defends TikTok Ban
- Microsoft CMO Steps Down, Takeshi Numoto Steps In
- NBCU Sinks 8.4% In Ad Revenue For Q3
- Amazon Proves Ad Dreams Come True For NFL Games
- TikTok Sells Tickets For The First Time Via Tickets.com Partnership, Hosts Live Concert
- Online Gamblers Battle Apple, Meta And Google Over Casino Apps
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
- Search Themes Comes To Google Performance Max
- X Bows Audio-Video Calls, But Will Advertisers (Or Users) Care?
- MediaDailyNews - Thursday, Oct. 26, 2023
- U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally
- Mastercard Aims To Foster Connections Across Diverse Audiences
- The Joy Of Planning
- Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study Shows
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
- Rock Hall Of Famers Ready To Roll On Disney+, Not HBO
- Marriott's Loyalty Program Launches Virtual City In Fortnite
- P&G's Pritchard Kicks Off ANA Masters of Marketing
- Amazon Brings Sponsored Ads To Streaming TV
- WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
- Meta Urges Supreme Court To Reject Appeal In Robotexting Battle
- FTC's 'Dark Patterns' Claims Against Amazon Premature, Tech Industry Argues
- Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
- How AI Could Transform The B2B Advertising Landscape
- Burrell Communications Group Sold To New Minority Owners
- Google Ready To Fill Ads With Its Generative AI Search Experience
- Warner Bros. Discovery Restructures Consumer Products Division
- Paramount+ Led Q3 In Share Of Promo Impressions Among Streamers
- Apple Hikes TV+ Price By $3
- Fewer Americans Are Closely Following News Media
- Women's Sports Growing On TV, Streaming - But Have A Way To Go
- MediaDailyNews - Wednesday, Oct. 25, 2023
- Horizon Media Lands In Web3's Biggest Sandbox
- TV Gears Up To Mark 60th Anniversary Of JFK's Assassination
- States Sue Meta Over Social Media Addiction, Children's Privacy
- Meta Promotes Media Responsibility Guidelines On New Mini-Site
- Timex Tells Us To Waste Time
- Tucker Carlson's Media Company Signs 1st Ad Deal
- Consumer Distrust Of News Media Isn't Shrinking
- Heavy Day-To-Day News Followers Continue Trending Down
- MRC Continues Accrediting Adform's Stack
- Apple Looks To Turn Its TV App Into An All-Purpose Streaming Hub
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
- Google Hit With Privacy Suit Over AI-Powered Customer Service Assistant
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
- Snap's Stock Up As Q3 Revenue Grows 5% YoY
- Microsoft's Growth In Cloud Offsets Google's Search Dominance
- Being There
- RPA Agency Co-Founder Gerry Rubin Dies
- MediaDailyNews - Tuesday, Oct. 24, 2023
- GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
- Analyst Brian Wieser Forecasts TV Ad Inventory Will Drop 24% By 2027
- Helzberg Diamonds Awards Media Account To Walz Tetrick
- The MRC Vs. The JIC
- What Happens When You Combine Cuebiq Data With VideoAmp?
- High Stakes For High Society In 'Gilded Age' Concert Hall Battle
- Google To Combat Device Fingerprinting By Hiding IP Addresses
- Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
- Meta Testing Instagram Feed Exclusive To Verified Subscribers
- From Passkeys To IP Addresses, Big Tech Looks To Protect Consumers
- TikTok Competes With YouTube With 15-Minute Video Uploads
- Don't Run Scared This Spooky Season From Being In The Political Mix
- Activist Parents Launch New Lobbying Push For Kids Safety Law
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
- Paramount+ To Bow Advertising And Premium Tiers In International Markets
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
- Optimum Names Jennifer Garrett CMO
- Tinder Unveils 'Matchmaker," Enlists Col Leray To Help Promote It
- Google Faces Antitrust Probe In Japan For Search Practices
- MediaDailyNews - Monday, Oct. 23, 2023
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
- A Free Market Solution To A Weapon Of Mass Destruction
- Musk Confirms Two New Premium Tiers Coming To X
- The High Cost Of Misinformation For Brands, Publishers, Platforms
- AI, Disinformation Might Save The News -- But Not How You Think
- Pinterest Keeps Experimenting With Retail
- B-Corp Agencies Demand Havas, Others Be Stripped Of B Corp Status
- Rise In Streaming Subscription Rates Is Not A Strange Thing
- FTC's 'Dark Patterns' Charges Are Vague, Implicate All Marketing, Amazon Argues
- Baird Revises 2023 Online Ad Forecast To $237B
- Search Agencies Are Building Their Own Empire
- 47% Of U.S. Households Report Using FASTs Weekly
- WPP Employee, Others Under Investigation By Authorities In China
- SCOTUS Lifts Order Restricting White House Efforts Against Misinformation
- Addressable Gets A Boost From Satellite Carriers
- 20 Senators Push FCC To Regulate vMVPDs
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
- MediaDailyNews - Friday, Oct. 20, 2023
- Google Quietly Tests 'Shop All Deals' Banner
- Eurostar Consolidates Media At Wavemaker
- OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
- 'Family Guy' Takes Aim At Reverse Mortgage Ad Guy Tom Selleck
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
- YouTube Showcases 'Credible' Breaking News Sources In-App
- How About Nothing -- Is Nothing Good Enough For You?
- The High Cost Of Misinformation For Brands, Publishers, Platforms
- IPG Continues To Struggle With Q3 Organic Decline
- Havas Posted 4.5% Organic Growth In The Third Quarter
- Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
- vMVPD Apps Grab 70% Of CTV Device Ad Spend, Hulu Leads N.A. CTV Developers
- Wendy's Takes DOOH's Measure...One Frosty At a Time
- FCC Moves Forward With Net Neutrality Proposal
- Snapchat Says Its Core Base Is Not Using Other Social Platforms Daily
- Judge Won't Prohibit Google From Collecting Health Data
- Vermont Paper Uses AI To Cover Town Meetings
- MediaDailyNews - Thursday, Oct. 19, 2023
- General Mills Names UM Global Media AOR
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
- Disney Releases ESPN Financials For First Time, New Business Segment Results
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
- Dancing With The Cars: Hyundai Ioniq 5 Was Driving Force On 'DWTS'
- Butterball Turkey Joins Bumble In Push For Holiday 'Togetherness'
- The Cost Of Money
- Paid Sharing Push Will Continue To Drive Netflix Subscriber Growth
- Snap Intros Ad Tools To Help Advertisers Connect With Creators
- Appeals Court Weighs Meta's Liability For Scam Ads
- Report: US E-Retail Media Market Will Double To $85 Billion By 2026
- Google Ranking And Indexing Become Focus Of Search Trial
- FCC Open Internet Proposal 'Unnecessary and Unlawful,' House Republicans Say
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
- Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
- Dentsu Launches Decarbonization Effort For Japan
- Unraveling The Myth of Santazon (Amazon Santa Claus)
- MediaDailyNews - Wednesday, Oct. 18, 2023
- MediaLink Finds Marketers On The Verge Of 'Chaos,' Growing Increasingly Cynical
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
- Hulu Breaks Down Barriers With First-Ever All-Gay Ghost-Hunting Show
- NBCU: Paris Ad Sales Pacing Ahead Of Previous Olympic Games
- TikTok Targets All Screens With New Content Offering
- IPG Unveils New Identity Platform Developed By Acxiom
- Synthetic Media Planning
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
- Courts Side Against Meta In Battles Over Discriminatory Ads
- FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?
- What (Not Who) Can Reason Better - Ernie, Bard Or Bing?
- Microsoft Bing: Verbs Matter More In AI
- Automotive TV Spending Up 15.4% In September
- Advertisers Can Now Track CPG Sales On TikTok Shop
- Google Seeks Dismissal Of 'Mass Theft' Claims Over AI Training
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
- Microsoft Preparing To Support Amazon In $1B Deal
- Omnicom Reports Q3 Growth, Wren Predicts 'Very Successful' 2024
- 'New York Times' Reintroduces Open Programmatic In Mobile App: Report
- Paramount To Shut Down Showtime Sports
