MediaPost Weekend Editions for January 2024
MediaPost Weekend - Saturday, Jan. 27, 2024
It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Underpants -- And 'You Don't Own Me,' German-Style
Unilever Launches Global Media Review
FTC Probing Big Tech/AI Partnerships
Creative Agency Of The Year: OpenAI
Publicis Goes All In On AI
3.know: Shelly's Post-CES Analysis (And A Way Too Early Look At Next Year's)
Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
Have We Entered A Time Loop?
GroupM Taps Wavemaker's Farjami As NA CEO
Client Of The Year: E.L.F. Beauty
NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Divisional Playoff Scores Record 50.4M Viewers For NFL
Google Rolls Out Conversational AI In Search Ads
The Surprising Sell Of Mercedes And Its 'Succession' Spokesman
Print Prospered In 2023, On Track To Repeat This Year
Conservatives Perceived As Having Most Negative Media Representation
Unlike MacArthur's Old Soldier, Jon Stewart Won't Fade Away
Supplier Of The Year: OpenAP
2023-24: Good For Dolls, Not Great For Women
MediaPost Weekend - Saturday, Jan. 20, 2024
God Made Rick Wilson
How The Political Mix Is Changing, Or Not
Morning In America, Swedish Style
The Emmys: Nostalgia, And The Hook
Emmys Remember Network TV, But Award Streaming
Emmys Take Another Dive To Lowest Total Audience Ever
Peaked TV: Supply Of Scripted Series Face Their First Crash
Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
Netflix Urges FCC To Pass Open Internet Rules
'Search Generative Experience' Forecast To Fuel $40B Annually For Google
Kayak's New Comedy Spree
CBS's New Comedy Late-Night Series Is No Joke
Google To Lay Off 'Hundreds' From Ad Sales Team
OpenAI Must Face Libel Suit Over Chatbot Fabrication, Judge Rules
Greetings From The Great White (Freezing) North
It's The Petabytes, Stupid
Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
Up My Smoke
Learning From Our Military Leaders -- And Heroes Like Tom Deierlein
One Step Closer To A Mixed Reality
Dentsu's Mehrotra Named 2024 Media Lions Jury President
Little People Advocacy Group Blasts Discovery For Dwarf Wrestling Show
The Unsinkable Kathie Lee Floats Untenable Balance Of Nature Claims
Uber Shuts Down Drizly, Its Alcohol Delivery Service
Call For Entries: Best In Automotive Marketing
MediaPost Weekend - Saturday, Jan. 13, 2024
Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
6 Top Takeaways From CES 2024
What Comes Between Him And His Calvins? Messy Beefs
The Emmy Awards: How To Make Them Better
Golden Globes: When The Heimer Beat The Barben -- And Other Surprises
Report: E-Grocery Sales Slipped 1% Last Year
My Ears! The Very Loud Marketing Of Bingo Blitz
Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?
Cost-Of-Living Worries Expected To Test Consumer Loyalty To Media
OMG Taps O'Connell For Newly Created Intel Role
Curse Counts Show TV Profanity Is Par For The Coarse
Transition To Cookieless Advertising Fraught With Psychological Challenges
Tiger Woods, Nike End 27-Year Partnership
Fear & Loathing In Programmatic Media
3.know: A Conversation With Web3 Marketing Guru Tyler Moebius
How Meta's Threads Is Transforming Marketing In The Web3 Era
Is WPP About To Sell Its Stake In Kantar?
Alaska Life Is Grim And The Light Is Dim In 'True Detective'
Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
MediaPost Weekend - Saturday, Jan. 6, 2024
AI Agent Ad Buys To Top $1B This Year, $7B Next
Omnicom Completes $900M Acquisition Of Flywheel Digital
IPG Sells Hill Holliday, Deutsch NY to New Zealand Marketing Group Attivo
New Year, Old Blog (Sort Of)
TV Ads Are For Chumps
Pretty Crazy In Pink
Apple Goes Cuddly
Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
Stellantis Continues To Pull Back From Auto Shows
TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
Malware Restores Deleted Cookies To Break Into Google Accounts
For Walgreens, Victoria's Secret, Bad News Travels Fast
YouTube TV Subs Soar 35%, Legacy Pay TV's Fall 12%
Networks Hope To Strike Gold This Week With 'Wedding,' 'Globes'
Haley's Polling Up, Not Down Following Civil War 'Gaffe'
GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
Are You Ready For The Readyverse?
The Past Is Prologue: A Conversation With Jack Myers