MediaPost Weekend Editions for March 2024
- MediaPost Weekend - Sunday, March 31, 2024
- March Madness -- And Adness
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
- Home Depot Debuts Orange Apron Media, Announces $18B Deal
- Magna Upgrades Again, Boosts Outlook On Strengthening Economic Indicators
- Selling The Bible
- Trump's Troubled 'Truth'
- Is Hermes Birkin Up The Wrong Tree?
- Anybody Have A Job For A Former Romney?
- NBC News Meanies Gang Up On New Girl
- Sans McDaniel: What Do MSNBC, NBC Really Need Now?
- LinkedIn Tests TikTok-Esque Video Feed
- Is It Time For A GARM For AI?
- Florida Restricts Teens' Use Of Social Media
- Do Advertisers Dream Of Electric Sheep?
- Wieser Revises '24 Upward, Again
- This Just In: It's The Threat To Democracy, Stupid
- Judge Sides With Google And Apple In Battle Over Search Partnership
- Future Of Identity In CTV
- Be Scared, But Don't Be Fooled
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
- Carat Veterans Launch Ad Marketplace For Smaller Businesses
- MediaPost Weekend - Saturday, March 23, 2024
- The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
- Threads Rolls Out Fediverse Beta In The U.S.
- Gas Stations Enter The Metaverse, Sort Of
- Apple Monopolizes Smartphone Market, Biden Admin Charges
- Recent Stories Imply Linear TV Is At Point Of No Return
- Nielsen Begins Measuring Lyft Lift
- Instacart Reaches Milestone, MRC Accreditation
- Celebrating Comscore's MRC Accreditation For Household TV Ratings
- Nielsen Congratulates Comscore
- Meta Must Face Class-Action By Advertisers Over Inflated Metrics
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
- The Paradox Of Quality
- ARF Day One: Research And Measurement Becoming Ever More Complex
- ARF Day 2: Regulation, Privacy, Toxicity And 'Impressions'
- COMvergence: WPP's Wavemaker Is 2023 Media Agency Pitch King
- P&G's 10% Solution: Integrating Reach, Effectiveness, Efficiency In Media Plans
- Ascential Takes Control Of Hudson MX, Prioritizes Sale Next Quarter
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
- Oprah And The Blame Game
- Senators Push To Declassify Information About TikTok
- House Passes Bill To Ban Sale Of Personal Data To Foreign Adversaries
- Postmortem Of A Trump Sound Bite
- Making A Lower Case
- 'Broke Don' Beats 'Bloodbath' Quip In This Week's News Cycle
- Trump Media Co. Completes SPAC Merger, Stock Begins Trading Downward
- MediaPost Weekend - Saturday, March 16, 2024
- March Madness Nears Sellout, Single-Digit Ad Price Gains
- Kassan Out At MediaLink, Legal Actions Filed
- Repositioning Goliath
- FCC Redefines Broadband As 100 Mbps
- Reddit Introduces 'Free-Form' Ads Inspired By User Threads
- House Votes To Ban TikTok Unless ByteDance Divests
- Former Treasury Secretary Steve Mnuchin Assembles Team To Buy TikTok
- TikTok Tries To Prove Its Worth To U.S. Economy
- Watchdogs Press FTC For Tough Children's Privacy Rules
- ANA Opposes Proposed Restrictions On Behavioral Advertising To Children
- Allies Through Thick And Thin: America, Ukraine, Israel
- 4A's: Shift To Multi-Currency National TV Ratings 'Not Ready For Prime Time'
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
- Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman
- Amazon Delivered Ads For Unavailable Products
- Mediassociates Lands Big Account, Tall One Too
- PETA Peeved At 'Animal Control' Monkeyshines
- Why There's A Brain Wandering Around Bridgestone Golf's New Ad
- ABC Credits Earlier Oscar Start For Modest Audience Uptick
- Oscars II: Kimmel Targeted Trump, But Social Commentary Was Minimal
- Pacino Was A Puzzler At 96th Oscars On ABC
- Is Love Blind? It's Complicated
- Elon Musk Cancels Don Lemon's New Show On X After One-On-One Interview
- MediaPost Weekend - Sunday, March 10, 2024
- Hoping For A Classic Oscar Surprise As Awards Show Nears
- Disney Sells Out Oscar Spots
- 'Oppenheimer' And The Bomb
- Eli Lilly's Oscar-Night Ad Fights Cosmetic Use Of Obesity Drugs
- With 'Shout For Equality,' The ERA Looks To Reclaim Its Moment
- Biden Puts Old-Age Detractors On Notice With Rousing Speech
- Bill That Could Ban TikTok Advances In House
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
- Microsoft Adopts Google Privacy Sandbox
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
- Which One Started Reality TV: 'American Family' Or 'Seven Up'?
- Bill Would Ban Sale Of Sensitive Data To Foreign Adversaries
- FTC: Web Browsing Data Is Sensitive -- Full Stop
- Comscore Integrates Campaign Ratings With YouTube
- When Did We Become A Rev-Share-First, Not Client-First, Industry?
- MediaPost Names Best In Auto Marketing For 2023
- MediaPost Weekend - Saturday, March 2, 2024
- 2024 Begins On Upward Note, U.S. Ad Market Posts Best January Ever
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
- IPG Engine's Next Big Release: An AI Sandbox
- Disney Phones Home For Board Fight Proxy Votes
- Wendy's Promises Not To Gouge Customers With 'Dynamic Pricing'
- Not-So-Desert Island Is Next Stop For 'Deal Or No Deal'
- Spanx Launches First-Ever Apparel Brand Campaign
- Threads Passes X In Daily Downloads
- 'Elsbeth' On CBS: Great Character, Poor Execution
- Apple Gives Up EV Dream In Favor Of AI
- How To Use Bots And Influence People
- 'Succession' Producer Creates New Power Struggle Story, 'The Regime'
- Sorrell's S4S Ventures Backs tvScientifc
- 31 Flavors And Frozen Embryo Ain't One
- Pervasiveness Of 'Side Hustles' Has Implications For Marketers
- Are You Really Supporting Diverse Suppliers?
- Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
- Macy's To Shutter 150 Stores And Step Up Bloomie's Expansion
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
