MediaPost Weekend Editions for March 2024
MediaPost Weekend - Sunday, March 31, 2024
March Madness -- And Adness
March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Home Depot Debuts Orange Apron Media, Announces $18B Deal
Magna Upgrades Again, Boosts Outlook On Strengthening Economic Indicators
Selling The Bible
Trump's Troubled 'Truth'
Is Hermes Birkin Up The Wrong Tree?
Anybody Have A Job For A Former Romney?
NBC News Meanies Gang Up On New Girl
Sans McDaniel: What Do MSNBC, NBC Really Need Now?
LinkedIn Tests TikTok-Esque Video Feed
Is It Time For A GARM For AI?
Florida Restricts Teens' Use Of Social Media
Do Advertisers Dream Of Electric Sheep?
Wieser Revises '24 Upward, Again
This Just In: It's The Threat To Democracy, Stupid
Judge Sides With Google And Apple In Battle Over Search Partnership
Future Of Identity In CTV
Be Scared, But Don't Be Fooled
JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
Carat Veterans Launch Ad Marketplace For Smaller Businesses
MediaPost Weekend - Saturday, March 23, 2024
The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
Threads Rolls Out Fediverse Beta In The U.S.
Gas Stations Enter The Metaverse, Sort Of
Apple Monopolizes Smartphone Market, Biden Admin Charges
Recent Stories Imply Linear TV Is At Point Of No Return
Nielsen Begins Measuring Lyft Lift
Instacart Reaches Milestone, MRC Accreditation
Celebrating Comscore's MRC Accreditation For Household TV Ratings
Nielsen Congratulates Comscore
Meta Must Face Class-Action By Advertisers Over Inflated Metrics
NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
The Paradox Of Quality
ARF Day One: Research And Measurement Becoming Ever More Complex
ARF Day 2: Regulation, Privacy, Toxicity And 'Impressions'
COMvergence: WPP's Wavemaker Is 2023 Media Agency Pitch King
P&G's 10% Solution: Integrating Reach, Effectiveness, Efficiency In Media Plans
Ascential Takes Control Of Hudson MX, Prioritizes Sale Next Quarter
ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
Oprah And The Blame Game
Senators Push To Declassify Information About TikTok
House Passes Bill To Ban Sale Of Personal Data To Foreign Adversaries
Postmortem Of A Trump Sound Bite
Making A Lower Case
'Broke Don' Beats 'Bloodbath' Quip In This Week's News Cycle
Trump Media Co. Completes SPAC Merger, Stock Begins Trading Downward
MediaPost Weekend - Saturday, March 16, 2024
March Madness Nears Sellout, Single-Digit Ad Price Gains
Kassan Out At MediaLink, Legal Actions Filed
Repositioning Goliath
FCC Redefines Broadband As 100 Mbps
Reddit Introduces 'Free-Form' Ads Inspired By User Threads
House Votes To Ban TikTok Unless ByteDance Divests
Former Treasury Secretary Steve Mnuchin Assembles Team To Buy TikTok
TikTok Tries To Prove Its Worth To U.S. Economy
Watchdogs Press FTC For Tough Children's Privacy Rules
ANA Opposes Proposed Restrictions On Behavioral Advertising To Children
Allies Through Thick And Thin: America, Ukraine, Israel
4A's: Shift To Multi-Currency National TV Ratings 'Not Ready For Prime Time'
IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman
Amazon Delivered Ads For Unavailable Products
Mediassociates Lands Big Account, Tall One Too
PETA Peeved At 'Animal Control' Monkeyshines
Why There's A Brain Wandering Around Bridgestone Golf's New Ad
ABC Credits Earlier Oscar Start For Modest Audience Uptick
Oscars II: Kimmel Targeted Trump, But Social Commentary Was Minimal
Pacino Was A Puzzler At 96th Oscars On ABC
Is Love Blind? It's Complicated
Elon Musk Cancels Don Lemon's New Show On X After One-On-One Interview
MediaPost Weekend - Sunday, March 10, 2024
Hoping For A Classic Oscar Surprise As Awards Show Nears
Disney Sells Out Oscar Spots
'Oppenheimer' And The Bomb
Eli Lilly's Oscar-Night Ad Fights Cosmetic Use Of Obesity Drugs
With 'Shout For Equality,' The ERA Looks To Reclaim Its Moment
Biden Puts Old-Age Detractors On Notice With Rousing Speech
Bill That Could Ban TikTok Advances In House
Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
Microsoft Adopts Google Privacy Sandbox
Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'
At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Which One Started Reality TV: 'American Family' Or 'Seven Up'?
Bill Would Ban Sale Of Sensitive Data To Foreign Adversaries
FTC: Web Browsing Data Is Sensitive -- Full Stop
Comscore Integrates Campaign Ratings With YouTube
When Did We Become A Rev-Share-First, Not Client-First, Industry?
MediaPost Names Best In Auto Marketing For 2023
MediaPost Weekend - Saturday, March 2, 2024
2024 Begins On Upward Note, U.S. Ad Market Posts Best January Ever
IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
IPG Engine's Next Big Release: An AI Sandbox
Disney Phones Home For Board Fight Proxy Votes
Wendy's Promises Not To Gouge Customers With 'Dynamic Pricing'
Not-So-Desert Island Is Next Stop For 'Deal Or No Deal'
Spanx Launches First-Ever Apparel Brand Campaign
Threads Passes X In Daily Downloads
'Elsbeth' On CBS: Great Character, Poor Execution
Apple Gives Up EV Dream In Favor Of AI
How To Use Bots And Influence People
'Succession' Producer Creates New Power Struggle Story, 'The Regime'
Sorrell's S4S Ventures Backs tvScientifc
31 Flavors And Frozen Embryo Ain't One
Pervasiveness Of 'Side Hustles' Has Implications For Marketers
Are You Really Supporting Diverse Suppliers?
Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
Macy's To Shutter 150 Stores And Step Up Bloomie's Expansion
EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In