MediaPost Agency Daily Editions for February 2023
MediaPost Agency Daily - Tuesday, Feb. 14, 2023
DDB Fresh Revamps As Indie Agency Imminent
It's Tough Being A Former Ad Industry Futurist
Snap Executive Nicole Taylor Heads To Adland
Lyonne Riffs On Super Bowl Ads In New Spot
Fox's Tubi Commands Attention, Gets Critical Nods For Freaking Out Super Bowl Viewers
Dentsu, Others Linked To Tokyo Olympics-Related Bid Rigging Scandal
We Are Social Expands Presence In China
U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
Regional SB Ads Attack Tesla Self-Driving Software
MediaPost Agency Daily - Monday, Feb. 13, 2023
Anytime Fitness Inserts Itself In SB Hoopla With Contest That Plays Off Its Name
In Crown Royal SB 'Teaser' Dave Grohl Thanks Canada For, Well, Many Things
In Super Bowl 'We Get Groceries' Ad, DoorDash Moves Beyond Restaurants
What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
T-Mobile Enlists Travolta For 'Neighbor' Spot
Kargo Selects Pelino As Chief Strategy Officer
MediaPost Agency Daily - Friday, Feb. 10, 2023
IPG Will Have 'Stronger Back Half,' CEO Tells Analysts
Stagwell's Assembly Wins T. Rowe Price Media Account
Study: Podcast Listeners Take Ad Action, Market Spend Rises
U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
My Big Idea For A Chevrolet Ad In The Super Bowl
MediaPost Agency Daily - Thursday, Feb. 9, 2023
IPG Reports Growth of 7% For Full-Year 2023
Mint Mobile Casts Harvey Fierstein As Isaac Newton In New Ad
Dr. Ruth Offers 'Shots Of Pleasure' Tips For Valentine's Day
Buchanan's Pineapple Celebrates Tropical Warm With 'It's Pina'
Vladimir Jones Taps Oak As Strategy Director
Stagwell Taps Lafford To Help Drive New Business Growth In Europe
AI As Strategic Partner In My Day-To-Day Life
WPP's Landor & Fitch Appoints Meta Exec Chief Creative Officer
MediaPost Agency Daily - Wednesday, Feb. 8, 2023
Omnicom Reports 9.4% Growth For Full-Year 2022
Constellation Brands Puts $600 Million Media Account In Review
THE FIFTH Taps Brown As Creative Head, Expands LA Office
Melissa McCarthy Goes 'Somewhere' In Booking.com's Super Bowl Spot
Cheil UK Wins Priority Pass's Global Performance Media Account
RP3 Preps NY Office Opening And Hires A New Chief Creative Officer
Retail Media Spending Rose In Q4 On Higher Volumes
Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEO
Marketing Lessons Learned From The Grammys
U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Agency We Are Pi Is Giving Away A Book Designed For 'Everyone Who Writes'
MediaPost Agency Daily - Tuesday, Feb. 7, 2023
DDB Creates The AI-Powered Uncreative Agency
IPG's UM Appoints Sasha Savic Global CEO
Tellers Kick Off Bud Light Super Bowl Spot While On 'Hold'
Mariano Upped To President At Razorfish
PJA Promotes 2 Creative Directors
Dentsu Creative Launches New Entertainment Unit/Investment Fund
Can AI Be Creative?
Brian Wieser On Why Chinese Spy Balloons Are Like National Vs. Local Ad Buys
'Where's Disney?'
Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Pitch Revenue Drops Sharply in 2022 Amid Economic Worries
MediaPost Agency Daily - Monday, Feb. 6, 2023
Soap & Glory Wants Customers To 'Get Naked'
S4 Capital Teases Full-Year 2022 Results
Nielsen Adds Edison's Podcast Metrics To Data Options
This Week, ChatGPT Wrote My Column
Litvinov Named President, Left Off Madison
FanDuel's Live SB Ad Is Generating Huge Social Buzz
Best Buy Thinks Big For Super Bowl: 85-Inch-Big
Oikos Returns To Super Bowl With (Even More) Of Deion Sanders' Clan
MRC: We Welcome A JIC, But It Cannot Replace Us
ROI's Razor: How To Win In Performance Marketing
Remy Martin Joins Super Bowl Ad Lineup For The First Time
MediaPost Agency Daily - Friday, Feb. 3, 2023
Beating Expectations, Publicis Groupe Reports 10.1% Growth For 2022
MRC's Ivie: New OOH Measurement Standard Almost Here
Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns
DoubleVerify Combats Large-Scale Audio Ad Fraud
'Really Good' Sends-Up FirstBank
Bastion Selects Chavez To Lead Creative In U.S.
Publicis Reports Strong Organic Growth, Meta Shows Improvement
Do Super Bowl Ads Drive Performance?
Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies?
What's In A Name? Agencies Are Seeing 'Red'
Moll Joins Marcus Thomas As ECD
MediaPost Agency Daily - Thursday, Feb. 2, 2023
Smile, You Work At A Media Agency
Known Appoints Former UM U.S. CEO Kasha Cacy Chief Media Officer
50,000feet Debuts Health And Wellness Practice To Augment Existing Expertise
Moll Joins Marcus Thomas As ECD
Taking Action So Your Marketing Analytics Deliver in 2023
Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter
Audi Launches CX Digital Agency
Fisher-Price Debuts Super Bowl Toys For Adults
Brands Are Ready To Explore Trends In Influencer Marketing
Agencies Are 'Cockroaches,' According To One 4A's Presenter
MediaPost Agency Daily - Wednesday, Feb. 1, 2023
ANA/4A's Blast IAB's 'Extremist' Rhetoric
Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
Bolt Wants To Transform Users Into Lifetime Shoppers
New York Road Runners Prep For NYC Marathon With New Logo, Campaign
Pearlfisher Ups Eidshaug To Oversee Brand Growth
NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
Media M&A Driven By Pivot Toward Interactive Content
To Thrive, Agencies Need To Focus On Innovation And The Long Term
Most Media Consumption Down in Q4, Including Paid Streaming
This Year's Lions Festival To Feature 'Creative Impact' Content Stream
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