OMMA Today Editions for September 2015
- OMMA Today - Wednesday, Sept. 16, 2015
- Adobe Builds Advanced Programmatic Advertising Platform
- For CMOs, Amazon Dash Buttons 'The Best Bad Idea'
- Ad Economy Continues To Recede, Even Digital Not Immune: Display Market Falls 7% During First Half
- Facebook Developing 'Dislike' Button
- News Corp. Gets Unruly, Pays Millions For Social Video Ad Platform
- Forget Trump, Hillary: TV Everywhere Set For Winning Role In Election
- Google's Alphabet Will Force Advertisers To Rethink Local Business Models
- FCC Defends Net Neutrality Rules
- Dentsu Bets On 'Cloud-First' Mobile Startup
- Corbis, NetSeer Partner For In-Image Programmatic Advertising
- OMMA Today - Tuesday, Sept. 15, 2015
- AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
- Smaato Introduces Native Mobile Ads, Private Marketplace To SPX Platform
- Entertainment Industry Must Consider Fair Use Before Demanding Takedowns
- HuffPo, Brill Partner For Pharma Series
- Forecast: Global Media Ad Spend Growth Slows
- MRC Issues Social Guidelines, Comments Sought
- Digital Nets Grit, Escape Sign With Nielsen
- Everyone Plays a Role in Combating Bot Fraud
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
- Microsoft, 20th Century Fox Bring 'The Martian' Campaign To Bing, Skype
- OMMA Today - Monday, Sept. 14, 2015
- ZO Cuts Forecast -- Again: Mobile Poised To Overtake Newspapers
- comScore Rolls Out Cross-Media Service: Measures Unduplicated Reach Of TV, Digital Audiences
- Conde Nast Names Sauerberg CEO, Succeeds Townsend
- Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
- Facebook Gives Journos, Public Figures Access To Mentions
- Social Media Linked to Sleep Loss, Anxiety, Depression, Other Great Things
- WSI Consultants Gain Access To Centro's DSP
- iKahan Partners With do it outdoors, Expands Mobile Billboard Reach
- Internet of Things Summit: Connecting, Tracking & Marketing
- Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
- Fyber Sees Mobile Video Ads Grow 250%
- Digital Engagement Index
- Advertising Metrics Skewed By Ad-Blocking Software
- Apollo XIII Part 2
- OMMA Today - Friday, Sept. 11, 2015
- White House Supports Consumers' Right To Sue Data Brokers
- Google, Twitter Jointly Develop 'Instant Articles' For Publishers
- Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
- Dealers Need Dollars For Digital
- Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple
- 'WSJ Pro' Launches, Enhances Biz Coverage
- Does Programmatic Media Work? Prove It!
- Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
- FCC: Lyft Violates Text-Spam Law By Refusing To Let Consumers Opt Out
- 'NYT' Revamps Real Estate Tools
- OMMA Today - Thursday, Sept. 10, 2015
- Adform Launches 'Programmatic Direct' Platform
- Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
- HelloToken, Intently Address Ad Blocking
- Google Looks For DoubleClick Measurement Partners
- Why Does Randall Rothenberg Still Have a Job?
- 'People' Unveils PeopleStyle News Hub
- Verizon Wants Network Quality, Offerings To 'Matter'
- 'Washington Post' Unveils Video Push
- Mobile Touted As Valuable Brand Marketing Device
- Social's Programmatic Party Gets Bigger As Pinterest Adds New API Partner
- OMMA Today - Wednesday, Sept. 9, 2015
- Adform Launches 'Programmatic Direct' Platform
- Google Looks For DoubleClick Measurement Partners
- Tinder's New Option, 'Super Like,' Is Totes Not Creepy
- Nation Means Team In NASCAR's Biggest Social Push
- Travel + Leisure Launches E-Commerce Travel Biz
- Twitter Revamps Design Of iPhone, iPad Apps
- AppNexus Adds 2 Execs To 'Advertising Technology Group'
- Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
- Google Facing New Gmail Privacy Battle
- Build-A-Bear Workshop Creates App To Support New Product Line, Honey Girls
- OMMA Today - Tuesday, Sept. 8, 2015
- Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017
- 2016 Political Campaigns Stay Relevant With Digital Strategies
- Adblock Plus For iOS Finds Its Way Onto Browsers
- Programmatic Search Makes Attribution Tough For Marketers
- Google Will Get $2 Of Every $5 Marketers Spend This Year On Digital Advertising In U.S.
- FTC Finalizes Deal With Nomi Over Location Tracking
- Verizon Starts Go90, Mobile-First Video (And Social) Platform
- Mobile-First Native Video Ads Drive Lift
- Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'
- OMMA Today - Friday, Sept. 4, 2015
- Apple News Signs Up Dozens Of Publishing Partners
- TV Everywhere Slows, Online Video Ads Rise
- 3 Steps To Integrate Video With Email Marketing Automation
- Shifting From TV, Big Lots Centers New Campaign On Digital, Social
- Real-Time With AOL's Gallagher On The Millennial Media Purchase
- Many Brands Fail To Respond To Consumers On Social Media
- Searching For Reviews Influences Buying Process
- Support For Beachfront's Video Ad Player Soars
- Samsung Smartwatch Comes With CNN App
- Consumers Unaware How Much Pubs Rely On Online Ads
- OMMA Today - Thursday, Sept. 3, 2015
- AOL Acquires Millennial Media, Boosts Mobile Audience Reach
- 'Business Insider' Bows 'Insider' For Social Publishing
- Google Expands Health Data In Search Database, Along With Advertising Options
- Twitter Taps Seibert To Head Consumer Products
- What's Next For The Ad Industry As It Adopts HTML5, Sunsets Flash
- Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
- Washington Court Rules Against Backpage, Allows Sex Trafficking Victims To Sue
- DMA Urges Members To Report Privacy Offenders
- People Visit Each Other Less Because Of Social Media
- OMMA Today - Wednesday, Sept. 2, 2015
- Twitter Enlarges Ad Platform, Helps Global SMBs
- AppCoach Lands $10M In Funding, Expands Mobile Video
- Bing Predictions Ahead Of NFL Season Could Drive Searches On Mobile
- CBS To Stream 6 NFL Games, No Authentication Needed
- App Downloads Slow, Brands Pressured To Make Apps Relevant For Users
- If Social Networks Were Real People
- Facebook Dominates Social E-Commerce Referrals, But Social's Share Remains Small
- Turn Lands Ex-Googler Robinson As EMEA Managing Director
- NewsCred Raises $42 Million For Content Marketing Platform
