do it outdoors will gain access to iKahan’s recently launched digital billboard network, based in Los Angeles. iKahan gets access to do it outdoors’ fleet of beacon-enabled mobile billboards.
“LA is an important market for many of our clients, and this partnership enables us to execute a multi-media mix of mobile billboard and digital billboard campaigns paired with messaging geared toward the Hispanic or Latino consumer,” states Regis Maher, president and co-founder of do it outdoors.
iKahan’s digital billboard network in Los Angeles has seven displays and 56 flips. They can deliver 1.8 million A18+ weekly impressions per flip across all seven faces. Los Angeles county is the No. 1-designated market area (DMA) for Hispanics, and the No. 2-DMA overall. They also have five static bulletins in Los Angeles county.
do it outdoors recently partnered with location-based services company Gimbal to add beacons to their mobile billboard units. This essentially created an entire fleet of roving proximity ads.
“By deploying beacon-enabled mobile billboards to the specific neighborhoods that brands are trying to reach, we are able to deliver hyper-targeted messaging that has a real, lasting impact on consumers,” states Alejandro Kahan, CEO of iKahanmedia.
According to Nielsen, Hispanics control more than $1 trillion in buying power and will constitute the majority of population growth in the U.S. for the foreseeable future.