OMMA Today Editions for May 2016
- OMMA Today - Tuesday, May 31, 2016
- Facebook, Google, Microsoft To Collectively Combat Terrorists' Hate Speech
- Twitter's Audio Cards Now Support Spotify
- More People Block Ads On Mobile Than Desktop
- Tesla Becomes Google's Biggest Threat For Mapping Data
- Retail Leads Customer Journey With Mobile, Web, Email, Social
- Marketo Sells To Private Equity Firm For $1.79 Bil
- Appeals Court Sides With Delta In Battle Over App Privacy
- Mobile App Ad Blocking Skyrocketing, Forcing Brands To Rethink Advertising
- Does Ad Blocking Threaten Mobile Future?
- Alibaba Invests In Twiggle AI-Powered Search For Ecommerce
- OMMA Today - Friday, May 27, 2016
- Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
- Facebook, Microsoft Build Cable Across Atlantic To Support Data, Internet Services
- Adtile Gets 360-Degree Ads, Puts User At Center Of Action
- IAB Weighs In Against Broadband Privacy Rules
- Neiman Marcus Adds Mobile Charge To Stores
- 6 in 10 Americans Get News From Social Media
- How Ad Blocking, Invalid Traffic And Viewability Impact Campaign Delivery
- CNET Bows Sweeping Site Redesign, New Ad Format
- Kaila's Internet Reading List
- OMMA Today - Thursday, May 26, 2016
- Snapchat Raises $1.8B, IPO Expected This Year
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
- GroupM's Modi To Use Innovid Video Platform To Deliver Client Content
- DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABC
- Telmetrics Adds Call Analytics To Measure Social Campaigns
- Misogyny Rampant Online, Study Finds
- YouAppi Updates Its Matching Algorithm, Ups Data
- Tapjoy Partners With ironSource To Drive Developers' Revs
- As FBX Goes Dark, Future of Programmatic Is Bright
- OMMA Today - Wednesday, May 25, 2016
- Microsoft To Streamline Mobile, Cut Staffers
- Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
- Wearables, Appliances, E-Commerce Boost Best Buy Results
- Industry Puts Brakes On M&As, Most Media Execs Walking From Planned Deals
- Shortcut Media Launches App Growth Engine
- Timex Launches New Global Campaign
- 'Billboard' Debuts Original Video Series 'Charts Center'
- PlaceIQ's New Product Solves The Location Problem You Didn't Know You Had
- DMARC Pioneer Raises $22 Million To Fight Email Phishing
- 12up Brings Cost Per Engagement To Sports Content
- Google Looks Into Your Brain And Figures You Out
- OMMA Today - Tuesday, May 24, 2016
- MobileFuse Teams With AppNexus For Programmatic, Private Marketplace
- Bauer Xcel Expands GumGum Partnership, Brings In-Image Ads To Mags
- eBay Acquires Ticketbis For StubHub, Expands Opportunities For Advertisers
- What Is Really Stalling Mobile Video Advertising?
- Twitter Adds Value To Tweets
- Google Experiments With Desktop Layout, Looks More Like Mobile Cards
- Wenner Preps Gaming Site
- Snapchat Seeks New Funding, Commands 100M Daily Users
- Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct Access
- OMMA Today - Monday, May 23, 2016
- Adobe Banks On Virtual Reality
- Hulu Worth Pegged At $25B, Profitable In 2 Years
- 5 Ways Amazon's Echo Welcomes CPG Brands Into The Future
- Will Programmatic Video And PTV Converge Or Diverge?
- Salesforce Surges, Integrates With Invoca
- FitBit Acquires Coin, Paying With Cash Will Be Obsolete
- Moms Who Use Social Media Are More Anxious
- 'Washington Post' Enters Ad Tech Biz With Fuse Ads
- Facebook Must Face Class-Action For Scanning 'Private' Messages
- 500px Launches Photo Quests, Allows Brands To Crowdsource Original Content
- OMMA Today - Friday, May 20, 2016
- Matomy Media's MobFox Launches Mobile SDK
- Former Googlers Build AI Search Technology For Ecommerce
- Outdoor Ads Up In Q1, Spurred By Digital OOH
- If Politics Is Hurting Your Advertising, New Video Formats Can Help
- Ogilvy Creates Thriller For Qualcomm, Promotes New Processor Globally
- Will Programmatic Video And PTV Converge Or Diverge?
- Time To Stop Chanting 'Shift Your Spend From TV To Us'
- Skype For Business Now Available For iOS, Android
- 2016 APPY AWARDS BEST IN SHOW - HEAL
- Mobile Is Email's Second Chance -- Get Relevant Or Go Home
- OMMA Today - Thursday, May 19, 2016
- Instagram Adds Video To Carousel Ads
- Google Poised To Change Search Ads, Again
- IBM Strengthens Marketing Cloud With Cognitive Computing
- Rubicon Project Touts Global Launch Of Mobile Video Platform
- The Data Tsunami Is Coming
- Bing Ads Compares Performance Data Between Campaigns
- Mediaocean Acquires Media-Planning Software Provider ColSpace
- OMMA Programmatic Panelists Offer Insight On How They Vet The Vendors
- Marchex Integrates With Adobe To Improve Return On Ad Spend
- Taykey Releases Free Audience Insights
- Tumblr Taps Simonian To Head Marketing Partnerships
- OMMA Today - Wednesday, May 18, 2016
- Click Fraud Hijacks Bing, Google, Yahoo Searches
- Bloomberg Media's Kinection Forms Content Partnership With Oracle
- Google Home Brings Privacy, Security Questions Into Play
- Mobile Is Starting To Reach TV-Sized Audiences
- Bluecore, Olapic Partner To Bring UGC To Email
- YuMe Debuts Features To Improve Brand Safety, Viewability
- Fool Me Once: Facebook's Alluring Proposition
- What Does the Coming Chatbot Revolution Mean for Marketers?
- Android Users Can Now Open Apps By Tapping Connected URL
- OMMA Today - Tuesday, May 17, 2016
- Time Inc. Launches Mobile-First, All Video Platform 'Instant'
- Univision Signs AOL For Programmatic Linear TV
- Grey Jean Technologies Launches AI-Powered Recommendation Engine
- Space150 Lands Be The Match Digital Assignment
- The Future of Mobile Advertising (Unless We Screw It Up)
- AMP Energy, Twitch Launch Co-branded Campaign
- Unacast Raises $5M To Capitalize On Mobile Beacons
- Lucid Sight Raises $3.5 Million For VR Gaming And Advertising
- Ad Blocking Will Cost U.S. Publishers $12B By 2020
