OMMA Today Editions for May 2016
OMMA Today - Monday, May 16, 2016
Warren Buffett Leads Bid For Yahoo
Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Virtual Reality Gaining A Toehold
Taboola Crosses 1 Billion User Mark, Second Only To Facebook
Google Floats Another Social App
Playing the Green Field Outside The Walled Garden
Fiat 124 Spider Returns With Video Effort
Google Gboard Key To Hyperlocal, Cross-Device Targeting, Ad-Serving For Wearables
Univision Signs AOL For Programmatic Linear TV
Online Data Broker May Have To Face Lawsuit Over Errors
Gannett Asks Appeals Court To Reconsider App Privacy Ruling
OMMA Today - Friday, May 13, 2016
Pinterest Lifts Affiliate Link Ban, Rolls Out Network
Telemundo Targets Millennials: Partners With BuzzFeed, Mashable, Vox
Trump Brings Amazon Internet Tax Issues Back Into Spotlight
360i Teaches Non-Profits To Fish For Themselves, Feed Their Own Digital
Screen Play: VAB Has Them Big And Small, Absorbs Cinema Ad Council
How To 'Sell' Programmatic Advertising
Here's A Thought: Stop Getting Your News From Facebook
How To Find Or Fix The GTIN In Your Feed
Email Marketing On The Go
OMMA Today - Thursday, May 12, 2016
Retailers' Ads Make Dramatic Shift To Mobile
Hearst Forms Auto Division
USA Today Network's Andresen On The Pluses Of Branded Content, VR
Adelphic Delivers Mobile Futures Via Juice Mobile
Top 3 Sites Provide 20% Of Online News
Google Search Queries With Commercial Intent Return More Ads In Results
SamyRoad Brings Its Community Of Content Creators To U.S.
AOL ONE CTO On The Advantages Of Private Marketplace Deals
ironSource Releases Dataflow Management Product
'The Hill' Names New Publisher, Paid Vertical
Google Debuts Gboard To Aid Search, Send
OMMA Today - Wednesday, May 11, 2016
Amazon Aims At YouTube With New 'Video Direct'
Social Supplants Search For Content Discovery, Millennials Twice As Likely To Get News That Way
'The Washington Post' Releases Augmented-Reality Tool To Explain Freddie Gray Case
Conde Nast Preps Beauty Network, Says #TheLookIs
Intalytics Partners With Cuebiq, Merges Retailer Real Estate And Mobile Data
Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
Instagram Modifies Design, Launches New Logo
Opera Mediaworks Sees 41% in Q1 Growth, Over $100 Million in Revenue
Prioritizing Metrics Will Center Your Strategy & Resources
OMMA Today - Tuesday, May 10, 2016
Facebook Updates Mobile Ad Products
Microsoft To Retire Email Application
AppNexus Offers Streaming Data Feature On A Limited Basis
Fullscreen Offers New Ad Packages; Aims For Millennial Parents
Newsy NewFront Presents 3 New Shows, Touts Multiplatform Reach
'Recode' Losses Slash, Focuses More On Global News
If It's Not The Snapchat Election, What Is It?
Salesforce Matches With Google On Search, Gmail, YouTube
'Quartz' To Open Chart Platform Atlas To Public
Senate Commerce Committee Investigates Whether Facebook 'Misleads The Public'
OMMA Today - Monday, May 9, 2016
Yahoo Launches Custom Audience Targeting In Search
Google Launches Way For Publishers To Highlight Local News
Opera Releases Free VPN For Tablets And Phones
Adblock Plus Reaches 100 Million Active Installations
Marketo Expands Content Marketing Toolbox
Why Spotify Is Breaking Into Original Content
Bridging The Data Disconnect
Act-On Software Releases New ABM Solution
TubeMogul's Q1 Earnings Reveal 65% Growth In Platform Direct Spend
Fullscreen Offers New Ad Packages; Aims For Millennial Parents
OMMA Today - Friday, May 6, 2016
Siri Inventors Create Viv, Aim To Perfect, Personalize Conversational Search
Merchants Coaxed Into Subsidizing Rides With Uber Offers
Square Sees 45% Gross Payment Volume Increase, But Losses Double
Donald Trump Dominates 'Earned Media'
XAd Gets New Chief Product Officer
Q&A With Karl Stillner: Network Apps To Measure TV Everywhere
Madigan Returns To 'Real Simple' As Director Of Video
'NYT Cooking' To Deliver Meals With Online Store Chef'd
My Even Newer, More Up Front
Betty White Adds Humor To Intel Security Password Day Efforts
Apple Discounts Music Site To Draw Millennials
OMMA Today - Wednesday, May 4, 2016
Hulu's Upfront Message: Think Of Us As TV, But 'TV Redefined'
Appboy Receives $20 Million For Global Expansion
New York Times Announces 6 New Video Series, Expands VR
Mobile Commerce Driving Smartphone Payments To $693 Billion
Why Reciprocity Matters In Email Marketing
Premium Native Vs. Programmatic Native: Which Offers More Engagment?
Larger Smartphones Equals Higher Engagement
Good Cop, Bad Cop: Google's Two Faces
IPG's Deutsch Wins Pandora Ad Account
OMMA Today - Tuesday, May 3, 2016
Bloomberg Partners With Watchwith For Native Digital Video Ads
Google Acquires Synergyse 'Virtual Coach'
Time Spent Searching Declines As Mobile Overtakes Desktop
IAC Splits Up About.com To Compete For Ad Dollars, Launches Verywell
MIT Research Finds Online, Offline Pricing Often Identical
Adobe Acquires Livefrye, User-Generated Content Will Expand
Tapjoy Partners With Rubicon Project For Private Exchange
Posterscope Acquires Digital OOH Platform Liveposter
ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Adblock Taps Flattr For Publisher Payments
Search: Good. Social: Good. Search + Social: Very Good.
OMMA Today - Monday, May 2, 2016
Bing Rejected 250 Million Ads, Banned Thousands In 2015
Pinterest Pushes Promoted Pin As Brand Marketing Assets
NYT Announces New VR Shows, Lab For 'Advancing Boundaries Of Narrative'
Facebook Tests Disappearing Messages
Hulu To Start 'Skinny' OTT Service
IAB Finds Ad Spending On Original Digital Video Programming 114% Higher Since 2014
The Campaign For Ads Not Based On Tracking
Online Video Is Shaping The Race To The White House
Ad Blocking And The Free Web -- Time To Educate And Evolve
Beachfront Adds Accelerated Mobile Pages To Its Lineup
BuzzFeed Pushes 'Tasty' Network, Custom Brand Vids At NewFront
'Forbes' Features Print Ad With Video Player
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