• by Ben Frederick  @mp_benfred, May 11, 2016

Opera Software, parent company of mobile marketing subsidiary Opera Mediaworks, released its financial earnings today, revealing that the mobile section of its business accounted for 72% of the company’s overall revenue growth of $163.5 million.

Total revenues for Opera Mediaworks were $117.2 million, higher than expected, and a growth of 41% over the same time last year. The company’s growth rate is second only to Facebook, and several points ahead of other mobile advertising players like Twitter and Google.

The company added 430 million users to its mobile ad platform last year, and now reaches 1.43 billion people globally, a year-over-year (YoY) growth in platform reach of 43%.

Opera’s main cash cow continues to be mobile video, which accounted for $79.7 million, or 68% of Opera Mediawork’s revenues. Last year, mobile video accounted for 58% of the company’s revenue.

Opera has partnered with brands like Stoli to try out ads that vibrate, along with videos, to see if it will provide a more immersive experience. Stoli has contributed immensely to their revenues. Indeed, many brands are actively shifting their budgets to focus more on mobile.

Performance advertising and programmatic sales also played their part in the company’s financial success this past quarter.

Opera Mediaworks’ performance ad business grew 57% YoY, seeing growth in all regions globally. Programmatic sales grew 143% YoY, as many of their customers shifted spending from IO-based businesses to programmatic.