“Through Intalytics partnership, Cuebiq is expanding the use cases for its data applications beyond the marketing and advertising industry,” said Antonio Tomarchio, founder and CEO at Cuebiq. “This is our first big partnership that showcases how Cuebiq's mobile data can positively impact businesses, as well as end-consumers, cross-industry.”

Retailers looking to expand can get specific insights, like customer segmentation and distribution analysis; performance analysis at points of interest, such as shopping centers and retail nodes; competitive performance analysis; analysis of consumer behaviors; and analysis of traffic activity.

“Up until now, companies that lacked robust customer data and/or were interested in better understanding competitors had to rely on limiting methodologies, such as surveys and small panels to obtain this kind of information,” says Tomarchio.

Many marketers are trying to find ways to incorporate the wealth of mobile location data available into their decision-making processes, but also have qualms about how clean the data is.

Cuebiq is a spinoff of European mobile marketer Beintoo, and specializes in using location data to match offline behavior with purchase intent—essentially allowing companies to take a self-service approach to business intelligence.

Intalytics uses predictive models to solve for real estate and marketing business questions.