OMMA Today Editions for September 2016
OMMA Today - Friday, Sept. 16, 2016
comScore Restates 3 Years Of Revenue
Mode Media Shutters, Failed To Secure New Investors
Cydersoft Bolsters Fraud Detection Product Line With Real-Time Capabilities
U.S. Ad Market Rebounds From Seasonal Low, Posts Best August Ever
Apple Allows Publishers To Sell Subs Inside News App
You Do Whhaaaat?
Life Is Good Taps 'Positive State' To Battle Toxic Election
Branded Content Is Key To Growth
Gmail Finally Supports Responsive Design
Facebook's Censorship Of Napalm Girl Is History Repeating
OMMA Today - Thursday, Sept. 15, 2016
Pinterest Lets Brands Launch Promoted Pin Campaigns
Dentsu Aegis 'Rebundles' World, Combines 360i With Vizeum
Ad Limiting Going Mobile, Thanks To Apple
Instagram Calls Call-To-Action Ads Work In Progress
Marketron Launches Data Integrations Via Nielsen, Strata, And Katz Radio Group
Zoho Integrates With MailChimp For SMB Marketing
'The Hill' Launches Paid Vertical On Healthcare
FCC Chief Plans To Finalize Broadband Privacy Rules This Year
Time Inc. Taps Wong As COO, Focuses On Strategy, Digital
Teen Sues Parents Over Embarrassing Facebook Photos
Videology Enables Programmatic Access To Screenvision Cinema Inventory
OMMA Today - Wednesday, Sept. 14, 2016
Twitter Debuts App For OTT TV
General Mills Sponsors Live Weekly Yahoo Esports Show
Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
TVAdSync Launches European Version Of Its Smart Retarget TV Product
VisualDNA Launches Personality-Based Audience Targeting
Google Announces Next-Gen Universal App Campaign, New Video Ad Formats
Avention Expands Partnership With Oracle To Align Sales, Marketing
'HuffPo' Partners With Celebs, Promotes Charities For Original Video Series
Brightcom Launches Compass, Hybrid Ad Platform
Making The Customer Experience Work In Search Advertising
Yes, Adblock Plus Is Now In The Ad Sales Biz
OMMA Today - Tuesday, Sept. 13, 2016
Gannett Invests In Digg, Expands Distribution Options
Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Digital Video Ads Register Higher Performance
Experience Clouds Loom Large On The Horizon
Bidtellect Adds Native Video Suite To Video Offering
Marketo Launches Account-Based Marketing
OpenX/ExchangeWire's Surprising Findings On Programmatic Ad Quality
Verizon Buys Connected Lighting Company, Adding More Location Capability
Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016
Crunchbase Extends Its Database With Dynamic Searches, Email Alerts
OMMA Today - Monday, Sept. 12, 2016
Ad, TV, Video Trades Organize Around Tech Standards: Seek Single 'Mezzanine' Format
SteelHouse Creates Ad Builder To Reinvent Digital Advertising
HIRO Media Launches Programmatic Video Content Marketing Engine
Time Inc. Launches 'People/Entertainment Weekly' Streaming Video Service
GoPro Taps Smartphone Data For New Marketing Insights
Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App Data
Instagram Adds New Comments Tool To Combat Hate
PreSonus Boosts Email Engagement With Localization
'Atlantic' Video Team Gets New Name, Sponsored Series
Speeding Up And Optimizing Your Media Spend
Facebook's Bot Ambitions, By The Numbers
OMMA Today - Friday, Sept. 9, 2016
iHeartMedia Taps Santos As CCO Of New iHeartLatino Unit
Sizmek Launches Programmatic Creative Offering
Second Screens, Other Viewers Distract From TV Ads, Impact Viewability
StyleHaul Launches Men's Lifestyle Hub 'Hauk'
Just How Enlightened Should Your Self-Interest Be?
Wells Fargo Paying Out $185 Million+ For Sales Scams
Newspaper Blasts Facebook Censorship
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Cable Providers And Hollywood Blast Plan For Mandatory Apps
OMMA Today - Thursday, Sept. 8, 2016
Google Acquires API Tool Apigee For $625M, Ups Communication Efforts
LinkedIn Will Offer Conversion Tracking To Help Advertisers Track Campaign Results
Twitter Adds Read Receipts To Service
7 Tips For Email Marketing On The Apple Watch
Unruly Dives Into Emotional Intelligence Metrics With New Digital Marketing Tool
OpenX And MediaMath Partner To Put Header Bidding To The Test
Media Metrics Publishers Can't Do Without
Why Targeting Hispanics Online Is Worth The Money
IPG Mediabrands Acquires UK Search, Content Company
OMMA Today - Wednesday, Sept. 7, 2016
Twitter's CPMs Dive, Facebook's Soar
Microsoft To Open Source A Key Piece Of Its Search Engine Bing
Adsquare Launches Private Marketplace For Mobile Audience Data
FTC Urged To Investigate Celebrity Endorsements On Instagram
Virtual Assistants Could Create New Life For Paid Search
AT&T, Qualcomm Connected Drones Could Add New Marketing Data Points
Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform
Social Media Dogged By Measurement Issues
NAA Rebrands As New Media Alliance, Notes Digital Shift
MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
About.com Launches Financial Site, Targets Underserved Market
OMMA Today - Tuesday, Sept. 6, 2016
Snapchat Predicted To Hit $366 Million In Ad Revs This Year
TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
IoT Takes Brands Beyond Screens By Using Sound, Touch, Says Agency Exec
Google Releases Shop The Look In Beta For Retailers
Adobe Announces Updates To Creative Cloud
Judge Rejects Gannett Bid To Dismiss Privacy Lawsuit Over USA Today App
Apple Tackles Ad Fraud By Purging The App Store
Fans 1st Media Brings Social Audience To Email With PostUp
Afar Media, Aruba Tourism Team For Instagram Project
OMMA Today - Friday, Sept. 2, 2016
OTT's Big Sign-In Results From Connected TV Devices
Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Pokemon Go Seeks To Reassure Lawmaker On Privacy
Brain Drain: Ad Tech/Martech's Hunt For Talent
Google's In-App Searches Will Make In-App Ads More Accurate
Inc.com Reaches Record Month In Site Traffic
'Know' Means 'No,' Campaign Calls Attention To Sexual Consent
Difficult Month For Clinton Ends With A Silver Lining: $143 Million
Auto Sales Dip Except For Chrysler
Esurance Addresses Pokemon Craze
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