In a bid to bolster its search and social offerings, IPG Mediabrands has acquired the UK’s Stickyeyes Group, said to be one of the country’s leading digital marketing businesses. Terms weren’t disclosed but UK press reports indicated that Mediabrands paid more than $25 million for the company.
The 17-year-old Stickyeyes Group includes Stickyeyes and Zazzle Media, providing SEO, paid search, digital PR, content and social media services.
The Group also provides influencer marketing and video production services and has over 140 employees across the group’s offices in Leeds, Peterborough and London. Clients include Staples, Hertz, AO.com, Superdry, ShopBop, Admiral Group and IG Index.
Henry Tajer, Global CEO, IPG Mediabrands, stated: “Our clients expect the best digital strategy and deployment expertise so digital leadership is imperative for us. This acquisition is evidence of our commitment to our clients’ needs and continues the momentum following our purchase of Mubaloo, the enterprise-level mobile technology business. Today, over two thirds of our UK talent are now full-time digital experts.”