OMMA Today Editions for November 2016
- OMMA Today - Wednesday, Nov. 30, 2016
- More Than 1 Million Google Accounts Breached By Android Malware
- Email Drives A Fifth Of Cyber Monday Sales
- SintecMedia Acquires Operative For Almost $200M
- Teads Reports 200% Increase In Programmatic Revenue Between Q1 And Q3
- Different Demos Use Wireless, Cellular Data Differently
- The Next Billion-Dollar Opportunity? Consumer Data Onboarding
- Now You Can Watch Some Netflix Offline
- The Wild West of Mobile Advertising: Bots Fake Viewability
- Would You Believe 67% Of Marketers Can't Measure Mobile ROI?
- OMMA Today - Tuesday, Nov. 29, 2016
- Facebook Adds Instant Games To Messenger, News Feeds
- Cyber Monday Breaks Records, Hits $3.4B in Online Revenues
- Triton Digital Partners With Western Media Group
- Axel Springer Boss: Facebook Doesn't Need To Police Fake News
- Quartz Launches New Studio To Experiment With Bots, AI
- Fake News Not Only An Issue For Politics, But For Brand Marketers
- In A World Increasingly Dominated By Platforms, GroupM Creates Its Own
- Lawmakers Protect Consumers' Right To Post Reviews
- Amazon Echo Awareness, Sales Up
- OMMA Today - Monday, Nov. 28, 2016
- Taboola Takes On Fake News Furor
- Email Marketing Third-Highest Ecommerce Driver On Black Friday
- Samsung Pushes VR In Real World
- Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
- Mobile Showing Strength In Holiday Searches, Purchases
- Black Friday Online Revenue Surpasses $3B, With Mobile Contributing $1.2B
- CNN Buys Beme To Get To Neistat's Next Ideas
- Return Path Acquires Email Copilot For Email Deliverability
- Google Draws Support In Showdown Over 'Right To Be Forgotten'
- Top Apps Hogging More Mobile Time
- OMMA Today - Friday, Nov. 25, 2016
- Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone
- Blogging Platforms Continue To Evolve
- Targeted In-Car Marketing Starts In The Back Seat
- Readers Prefer Sharing Positive Content
- Video Doorbell Leads Smart Home Holiday Shopping Lists
- The Meaning Of Black Friday
- Millennials And Gen Z Are The Hispanic Market
- Telegram Launches Telegraph For Long Form Publishing
- 4 Ways To Innovate Your Marketing To Keep Consumers Interested
- OMMA Today - Wednesday, Nov. 23, 2016
- SVOD Subscribers Forecast To Grow To 112 Million In 2016
- Facebook Installs Software To Appease Chinese Government
- Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad Fraud
- Facebook Tests Real-Time Ads For Live Videos
- Ad Volume Continues To Expand, Reaches Highest October Ever
- Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
- 'Financial Times' Considers Acquisitions To Strengthen Digital Subscription Biz
- SaleCycle Releases New Email Solutions
- OMMA Today - Tuesday, Nov. 22, 2016
- Native Ad Expert Calls On Industry To Help Google, Facebook Shut Down Fake News
- Microsoft Needs To Learn How To A/B Test
- Adform Partners With Rubicon Project On Programmatic Audio Ads
- Adsquare Adds App-Usage Data To Its Portfolio
- Future For Tablets Looks Dim
- Is The Programmatic Pendulum Swinging Back Toward Storytelling?
- Quartz Brings Daily Flash Briefing To Amazon Echo
- Google Gifts Marketers With Distance, Location Metrics Based On Search Data
- Millennials' Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video
- Local Government Watching Social Media
- OMMA Today - Monday, Nov. 21, 2016
- NBCU Invests $200M In 'BuzzFeed' To Up Ad Sales, Video
- Nielsen Expands Digital Ad Ratings With Insight Service
- Facebook Attempts To Combat Fake News
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
- Twitter Blocked Trump Ad Over Emoji, Campaign Exec Claims
- Oracle Acquires Dyn To Power A Hybrid Cloud
- Trump Names Net Neutrality Foes To Transition Team
- Mobile Video Builds Audience, With Dollars To Follow
- Mobile Campaign Data Quality Remains An Issue
- Mobile Search: Benefits From Driving Purchases Through Smartphones
- Canon Plays Virtual Tag With Influencers
- OMMA Today - Friday, Nov. 18, 2016
- Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
- LiveRamp Finalizes $140 Million Deal To Purchase Arbor, Circulate
- Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
- 'Onion' CEO To Head Ad Sales For Fusion Media Group
- Hillary Undone By Twitter? I Doubt It
- OgilvyRed Partners With Zype To Advise Clients on OTT Impact
- Phunware, Pixalate Team Up To Fight Ad Fraud
- Placemedia Teams Up With Rubicon Project To Open Access To PTV Ad Demand
- Evergage Launches Automated Data Monitoring
- Kia's NiroBot Demonstrates How Search Is Changing
- Twitter Ticks Off Left And Alt-Right
- Free SVOD Services: Lots Of Ads, Less Demand
- OMMA Today - Thursday, Nov. 17, 2016
- Univision Cuts 200 Jobs, Fusion Hardest Hit
- Google, Intel Partnership Will Do More Than Accelerate Cloud Adoption
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
- Rebelmail Launches API That Makes Emails Interactive
- New Mozilla Browser Blocks Tracking
- Customers Are Living in A Mobile-First World -- Is Your Marketing?
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency
- Placemedia Teams Up With Rubicon Project To Open Access To PTV Ad Demand
- Getty Images, Vice Media Strike Video Content Deal
- Phunware, Pixalate Team Up To Fight Ad Fraud
- OMMA Today - Wednesday, Nov. 16, 2016
- Facebook Admits To More Ad Measurement Problems
- Twitter Bans Alt-Right Figures
- Pay TV Subscribers Churn, While Cord-Cutting Rises
- Horizon Media Adds New Platform To Its Planning Arsenal
- Agency Of The Year Winners Revealed
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners
- PostUp Launches Multichannel Marketing Suite For Publishing Industry
- 'Billboard' Launches Video Series
- Dentsu Aegis Adds Multicultural Muscle To Its U.S. Offering With Gravity Media Acquisition
- MGM To Debut Family Digital Network, Light TV
- Facebook Reports And Fixes Bugs, Increases Metrics Options
